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Inbound Marketing Blog

    6 Tips for Business Blog Tutorials

    Posted by Bill Faeth

    Tips for Top-Notch Tutorials

    Chances are, visitors to your company website need solutions and answers to real problems. Use your blog to deliver solutions by incorporating business blog tutorials into your content calendar. Great content relays expertise and passion. Sharing knowledge with your fans and followers is a perfect starting place for content of real value.

    1. Pick Topics Carefully

    The best topics for business blog tutorials are original and sufficiently unique to instruct the majority of your readers and social media followers. While you should always strive to deliver value, don't pick an overwhelming topic that requires a long post. Strive for a tutorial topic which can be sufficiently addressed in approximately 600-1200 words. If you are hoping to tackle a huge topic or convey the finer points of multiple techniques, consider releasing the content in easily digestible bites, as part of an instructional series.

    2. Consider Video

    An image is worth a thousand words, and video is comprised of a thousand images. If you are demonstrating a complex technique in detail, you could consider skipping written content entirely. Video offers the additional advantage of putting a smiling human face behind your content. If you choose to go with a video, employ smart blogging practices. Tag the content, include a meta description, meta keywords and a short, written description to maximize SEO. Embedding the video in your business blog can ensure your social media linkbait results in maximum traffic and fresh leads.

    3. Phrase Carefully

    Tutorials aren't the easiest content to write. Writing a great business blog tutorial begs pithy, concise language that doesn't bore blog readers with an overly simplistic or dry tone. Incorporate humor when practical, but always avoid long jokes or excess words. Strive for a warm, informative tone that instructs without distracting, and engages without going too far off track.

    4. Be Specific

    Make every effort to provide tutorial readers or viewers with the tools needed to successfully emulate the technique at home. Lifestyle blogger The Pioneer Woman's cooking tutorials are an excellent example of including both specific instructions and personal experience. The Pioneer Woman follows her images and clever written instructions with a traditionally formatted recipe that includes measurements, temperatures and time. Remember there is a difference between teaching new skills and techniques and offering an "insider's look" into your products or services. If the majority of your readers lack access to the tools to complete the business blog tutorial, the topic is likely better suited for a technically-focused post. 

    5. Break it Up

    Segment your tutorial into actionable steps. Most writers will likely find it easiest to write directions and then break up the content. An easy rule for figuring out how to segment your tutorial is to always avoid the term "and then." If your readers need to incorporate an additional tool, ingredient or technique within a single step, the content should probably be moved into a unique section.

    6. Offer Assistance

    Exceptional tutorials can get a lot of mileage via Pinterest and other social media shares, so make sure you finish the tutorial with a call for engagement. Offer suggestions for readers to personalize the tutorial, offer help for followers with additional questions and ask for feedback on the results. 

    58% of Americans turn to major search engines for answers to their burning questions, which could include topics within your company's area of expertise. For most people, the internet is the major source of information, instruction and answers. Provide solutions and high-value content on your company business blog by incorporating tutorials into your content calendar. 

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    Topics: Inbound Marketing