Home Runs of the Week
We're content fanatics! There is just no other way to say it. My RSS feed contains more blogs than the contacts list of most peoples' iPhones. In an effort to help out your Google Reader we've decided to bring you the best curated content from around the web each week, from blogs covering inbound marketing, SEO, social media, business, and more.
So, sit back, relax, and grab that 2nd cup of coffee your wife doesn't want you to have and catch up on the happenings of the week.
From small business-focused Open Forum is a great introductory guide to making sure each of your emails is actually opened and read. Avoid the risk of a poor response or decreased sender score by segmenting your email list by purchase history, geography and demographics. Be advised, these great tips aren't an excuse to not introduce buyer personas into your marketing plan. Take this content as an introductory guide to improving your lead nurturing efforts. Get the complete article here.
This post from inbound marketing powerhouse SEOMOZ delivers some cold, hard truth to those among us who have blissfully been thinking that each tweet delivers some link-building power. Read it and weep, or more productively, adjust your approach. You could also use the news to double your efforts on Google + or Pinterest. Full article is available here.
If only inbound marketers could read the minds of their market to discover real information about their needs, priorities and pain points. Second to mind reading is using social media profiles to discover information about your followers, according to the Social Media Examiner. Take advantage of their descriptions and social media network usage patterns to maximize your engagement. Discover the full article here.
Everyone loves a real success story, and Marcus Sheridan of The Sales Lion delivers the synopsis of his own success using quality content to generate leads and sales. This isn't an amalgam of vague statistics. Sheridan gives actual in-depth insight into the process of how his business, River Pools, translates great content into profitable contracts. Read the full story here.
Every inbound marketer dreams of creating viral content at some point in their career. Gain the skills to retire happy and rich by checking out Hubspot's analysis of successful marketing campaigns which have achieved the prestigious level of wide-spread memes. If you aren't up to developing your own Meme, check out their tips for Memejacking, or hopping onto the bandwagon of an established phenomenon. Full article here.
Great inbound marketing content offers real value, a unique approach and information that can be applied. These posts are just some of the home runs we came across this week in the realm of inbound marketing content. There is always room in our RSS feeds for new leads on exceptional business and personal blogs.
It's Your Turn
Did you find any exceptional content this week? Share the wealth in the comments so we can include in next weeks Home Runs of the Week and pass you some SEO Juice.
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