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Inbound Marketing Blog

    11 Reasons Your Lead Generation on LinkedIn Stinks

    Posted by Bill Faeth

    Little Known LinkedIn Secrets


    LinkedIn is the most powerful social media platform on the planet for professionals, yet it is drastically underutilized. With over 100 Million users and counting LinkedIn is a force your business can't afford not to leverage into your inbound marketing strategy. 

    If you are currently using LinkedIn, but you are not generating leads or seeing any type of valuable return on your networking efforts then this article is for you. We are going to show you some of the mistakes that you most likely are making on LinkedIn that is prohibiting you from taking advantage of the 100 Million users.

    1. You haven't optimized your profile.  Check your home page and see how many times people on LinkedIn have viewed your profile.  If you haven't optimized your profile using keywords that these people are looking for then you are missing out on potential connections. Here are 4 Quick Tips to Optimize Your LinkedIn Profile.
    2. You only use LinkedIn to find a job.  Sure LinkedIn is a great resource to look for jobs and to find job seekers, but you are missing the boat if you are searching for prospects. See #3.
    3. Not sure what Advanced Search is.  This is one of the most overlooked options for mining prospects on LinkedIn. If you are not connected with someone use the Advanced Search to locate anyone that works at a specific company, then sort by relationship and see if you have a connection to that person.
    4. Never asked for an Introduction.  When was the last time you used the Advanced Search option and then asked one of your connections to provide you with a "warm" introduction? This shouldn't be that difficult if you actually know all of your connections.  If you don't then this option takes a little more work.
    5. Don't have a Vanity URL.  If you haven't taken 2 minutes to create a vanity URL then your current URL contains a bunch of silly numbers and is impossible to use as a professional reference. Click here to easily set up your Vanity URL and take control of your Settings and Personalization.
    6. You are not active in Groups.  Being active in Groups by adding valuable content via blog article posting and commenting on other people's posts is a great way to create authority.  Only choose topics that you feel you are a thought leader in. Posting "great post" or "I love your work" won't work. Put some thought into your post and add value to the original question or article for other readers.
    7. Your active in the wrong Groups.  Being a thought leader in Groups takes time.  Be sure you have chosen the right Groups based on your strategy.  Everyone's strategy is different so there is no right or wrong way to do this. Test and track what you are getting out of your Groups.  if they are not fruitful move onto to another Group after a couple of weeks of dedicated interaction.
    8. Your not using LinkedIn Mobile. Linkedin has recently revamped their mobile experience for the better. You should be using this prior to each sales meeting or networking event to recapture prospects data and to stay connected to your News Feed and Groups. Here are 4 Tips for Using LinkedIn Mobile.
    9. You don't use apps. You should use the app integration LinkedIn provides to add your blog articles to your feed.  If you have a Power Point or Deck that you utilize then grab the SlideShare app to post it to your personal or company profile.  The Linkedin App Directory has some good integration with WordPress, SlideShare, Polls, and Blog Link.  
    10. You don't know who has viewed your profile. This is one of my personal favorite's. From your Home screen you can click on "Who's Viewed Your Profile?".  Now you can see not only has viewed your profile, but stats on your profile's number of views, and its appearances in recent search.
    11. Not Exporting.  Did you know you can easily export your connections to a .VCF or .CSV file in three steps? 1. Click "Contacts"  2. "My Connections"  3. "Export Connections".  Can you think of a better way to keep your grumpy CEO or Sales Manager happy than uploading your newfound connections to your CRM.


    Its Your Turn

    You may or may not find these tips valuable to your business, but if you do and you have some of your own, please share them with us.   We would love to hear them in the comments section below. We will definitely reply and would love to hear from you.


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    image credit: freedigitalphotos.net/stuart miles

    Topics: Social Media