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Inbound Marketing Blog

    The Three S's of Great Content Curation

    Posted by Bill Faeth

    Content Creation 101: Source - Store - Share

    The amount of free information available online is staggering, especially considering the average Facebook user creates 90 pieces of content each month. Finding, storing and sharing the best information with your fans and followers is a process known as content curation.

    Content curation shouldn't be viewed as the easy way out of creating original content on a regular basis for social media or your business blog. Adopt content curation as a way to share the highest quality information with your followers.

    Source Most professionals dedicate significant time to researching the current trends and developments in their chosen field. Sourcing content doesn't need to be an enormous time commitment, but rather a slightly different approach to your current practices. You have likely already curated a list of the best blogs and writers who contribute to your area. View these exceptional sites as your primary source for content curation.

    Save really great content from your RSS feeds or the directory sites that you read on a regular basis.Chances are, the majority of content you encounter won't be sufficiently impressive to share with your clients or followers. Judge content by several criteria before sourcing it for your business blog or social media accounts. Content should be innovative, exceptional and fit your brand in order to be shared. View sourcing information for content curation like a highly selective admissions process. Only the best candidates, which offer real value to your overall outreach efforts, will make the cut.

    Store There has been a recent explosion of free, online content curation tools. Pinterest is a highly popular platform which allows users to socially share content with followers. Try storing content on Pinterist for a user-friendly interface or Scoop.It for convenient transfer to social media or blog platforms .

    When saving content, always examine the urgency associated with the topic. Being among the first to share breaking news in your industry can provide you with a surge of traffic, followers and social media shares. Categorize the content and write a few notes about your initial thoughts. Storing content with annotations will prepare you write an accompanying blog entry or social media description for sharing the information at a later date. 

    Share Presentation is a key part of intelligent content curation. Always include an original, exciting description of the curated content. Talented content curators develop a reputation as experts, and adding your own insight on the value of the content is essential. For Twitter and Facebook, you'll want to include a pithy, intriguing description to inspire engagement.

    Content curation on your business blog can provide SEO mileage when done correctly. When you are including links, take advantage of titles, tags and written descriptions to include relevant keywords to optimize traffic to your website. Strive for a description of approximately 500 words in order to maximize the SEO potential. When controversial content goes viral, sharing the information with a thoughtful analysis or response can also help you gain new traffic even if you weren't an early curator. 

    Content curation is essential in our current climate of abundant information. Designating yourself as an expert the best information will help you develop establish expertise and dedicated followers. Content curation isn't a simple way to drive traffic to your website, but rather an opportunity to share your knowledge by bringing insight on hot topics to your followers. Curate selectively and share content intelligently for the best results.
    Do you use a content creation strategy within your inbound marketing strategy? We would love to hear your comments or best practices below.
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    Topics: Inbound Marketing