Forgotten Blogging Techniques
As we wind down our week of blogging tips and tricks we leave with you with some advanced blogging tactics that are often overlooked by many bloggers. It is very easy to produce content that your readers love, but you may not rank for your best articles. Even though this article is titles "advanced" many of these practices are not difficult to implement into your blog.
We have talked about how Google loves fresh blog content, so keep producing at a feverish pace, but keep in mind that your blogs may rank randomly unless you silo your keywords, keyword phrases, and their use in header tags and alt text.
If you see that a great post is not ranking well in the SERP's then go back an update it with fresh content. Before you start updating your previous posts do some quick keyword reserach and see if your keywords, meta, and anchor text needs to be updated to improve the articles ranking. Let your blog articles marinate for at least a month before you start updating. You will need to give them a chance to be shared via social media by your community. if you don;t have patience to wait this long check your Google Webmaster Tools settings first and see how often Google is crawling your site so you know it has been crawled.
Don't Use Tagging Pages
Adding a tag cloud to your blog is fine and actually common practice, but many site owners have got in the practice of creating dedicated pages for tags or posting them on their homepage. Your tag pages may outrank your blog posts as they link back to your homepage in many cases. Tag pages typically have a high bounce rate so don't tag everywhere on your site. WordPress and HubSpot have built in tagging system that work nicely in the sidebar of your blog homepage.
More Keywords Doesn't Mean a Higher Ranking
Adding a specific keyword to each post to try and increase your ranking doesn't mean you will rank better for that targeted keyword. If you are trying to rank for a particular keyword focus on enhancing the best performing blog article that contains that keyword to increase your ranking.
The last thing that your readers want to see is the same keyword or keyword phrase in all of your blog posts and the titles while you are trying to increase your ranking.
Readers Don't Know Which Articles Are Your BEST
A first time reader to your blog has no idea which article's contain your best content. You will need to let them know by adding a list of your Best or Favorite articles into your sidebar or at the bottom of your articles.
Link building is not just about gaining inbound links to your blog or homepage. You will need to determine your overall SEO strategy and determine if you want to link for specific keyword phrases or if you want to become a resource and harness the power of the long-tail.
Most people will click on the first link they see, so keep this mind as you set up your linking structure regardless if they are internal or outbound links. This is very important if you are compiling link lists and articles that provide numerous outbound links.
If you are linking to the same page twice in an article keep in mind that Google will rank the first link as a priority so use your strongest anchor text in the first link. We wouldn't really recommend multiple links to the same page as your readers may find this spammy just like keyword stuffing.
Images and ALT text
Images typically rank better that text, so be sure to include an image in each blog article with keyword rich ALT text to help search engines find your image. If you neglect to add ALT text search engines will not be able to find your image when they search your article.
Videos are a great way to communicate with your readers and they rank very well in US based searches if optimized correctly. If you have a desire to connect with international readers keep in mind that third party video sites like YouTube or Hulu are not available in some countries which will render your video empty. If you have the ability to use an open source player then these subscribers will most likely be able to see your video.
We highly recommend that you incorporate video into your blog and into your site not just for SEO, but to break up your content strategy and to better communicate with your site visitors.
One of the goals of your blog is to build community and answer questions from readers. You need to moderate your comments closely and reply in a timely manner. There is nothing worse than a client asking a questions about your post or adding value without a response.
Leave your comments open especially if your are posting evergreen content. This allows comments to be posted months after your original post allowing you to spark new conversation and even generate additional topics to update and enhance your article with. You will need to have your notification email setting turned on to easily manage these comments.
Most people to don't leave valuable comments. If you are obtaining a large number of comments and the majority of them are "Nice Post" with a link, don't be afraid to delete them. This will clear space for valuable comments to be added from your valuable readers. If you leave these spammy comments you run the risk of your valuable readers not commenting at all.
You have to rely on good commenter's to keep your blog community alive as they become your brand evangelists on your blog and in the social media sphere.
Blogs Do Not Convert Unless You Help
There are three type of search queries. Informational, transactional, and navigational. Blogs are geared to service the informational query so you need to give your readers some help by supplying them with well positioned Calls to Action because what is the point of blogging without a CTA? Include CTA's at the end of each article, in your sidebar(s), and even in the middle of a post. The link in the previous sentence will take you to an article on this topic and is a well positioned CTA.
Segment Your Articles
Study your blog analytics and segment your article topics, titles, keywords, and meta to target these segments. You most likely have very determined search users, casual social users, and loyal returning vistors if your blog is working well. Segment to these users and their personas. if you have the ability you can event A/B test to each segment.
There is much more for us to cover in the world of blogging, but this has turned into a very long article. If you made it this far we appreciate you sticking with it and hope we awere able to provide some value for your blog? This is the last article is this series of Business Blogging articles. If you missed any of the 12 Business Blogging articles this week you can find them in the right sidebar under Business Blogging or the Recent Articles.
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