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Inbound Marketing Blog

    6 Steps To Turning Blog Articles Into An eBook

    Posted by Bill Faeth

      How to Turn Your Blog Into an eBook!

    Inbound marketing ecompasses many unique marketing channels that must work in unison to be effective.  Blogging is typically the starting point for marketers as they embark into the content creation portion of inbound marketing. A unique approach to inbound marketing is by the use of e-books. 

    Many think creating ebooks is time consuming and difficult.  We are here to tell you it is not if you use your existing blog content as the basis for your next ebook.  As an example, here is a link to The Social Media Tune Up ebook we published last week.

    An e-book is a digital publication that contains text, images, stats and graphs, and is published through and readable on computers, or similar electronic gadgets. EBooks provide you with a platform to engage with customers and audiences professionally, and offer in depth advice and solutions to their problems.

    Before you learn how to write an eBook for effective internet marketing, here are four benefits of digital publications for your online promotional campaign:

    • An eBook can increase traffic to your website and generate targeted leads based on the subject matter
    • eBooks are affordable to create, publish and distribute on the web
    • A well written eBook will position you as an authority on the particular subject and in your industry
    • A new eBook will supply you with social media content

    With these benefits in mind, below are six steps on how to write an eBook.

    Step 1: Choose a Marketable Topic

    The first step in writing an eBook is to come up with a topic. This requires research in order to establish customers exact needs. If you are not sure what customers actually want, ask them then turn to your blog and select a topic that has multiple articles you can include in the eBook.

    Your blog article that you select will need to be evergreen and educational.  Once you have selected the topic and the articles start researching data to support your articles.

    Step 2: Outline The eBook Format

    The next step on how to write an eBook is to develop an outline for the publication. This includes the front and back cover design, number of pages, chapters, illustrations and similar content needed to make the eBook readable and stimulating.

    The goal of a well written eBook is to keep the reader engaged.  To accomplish this you will need compelling content, but also a format that limits the text on each page.  Support your text with relevant images, stats, and graphs.  You can also include page breaks with a Section Title, Quote, or Stat that are image heavy and text light.

    Step 3: Begin Writing

    The third step on how to write an eBook is the actual writing. Here, aim to present information succinctly, with added focus on solving the needs of readers than futile marketing antics. Use your existing blog articles as the guide for the eBook content structure, but don't just republish your articles into the eBook. 

    These articles are only the baseline as your eBook needs to contain more data to support and validate your text.  You would rather have a five page interesting, informative and unique eBook, than twenty pages of recycled generic information.

    Step 4: Revise The First Draft

    Go through the entire first draft with fresh eyes to detect any mistakes, mis-information, repetitions and omissions that may be present. If possible, have someone else revise the eBook and note down any mistakes. At this stage, you can rearrange some chapters, add more information, delete unnecessary content and add images, quotes or hyperlinks from other sources.

    Step 5: Revise The Final Draft

    The fifth step on how to write an eBook is to go through the final draft. Give yourself a brief interlude and then, revise the final draft of the eBook. You can either print it out, or view it as a PDF. Read through the entire document sentence to sentence, word to word, marking areas that need alterations and editing. Correct misspellings, punctuation errors and commonly confused words.

    Be sure to check all of your internal and external links and be certain they are linking to the correct domains. You will also want to verify the spacing in both hard copy and digital formatting.

    Step 6: Publish the EBook

    The final step on how to write an eBook is online publishing. Offer the eBook as a free or payable download on your site. Include Call to Action buttons on your website, blog sidebar, and in upcoming blog articles. Promote it by giving snippets on social media, blogs, article directories, email lists and bookmarking sites.

    Adding a link in your email signature is a great form of distribution that many marketers forget about.  Your email signature should be social so don't be afraid to include the eBook link as well as a link to your blog and social networks. 


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    Topics: Inbound Marketing