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Inbound Marketing Blog

    Business Blogging Mistakes Not To Make

    Posted by Bill Faeth

    There is No Wrong Way to Blog

    We all make mistakes in business, life, and when we are blogging. How do we avoid making mistakes? The questions is how do we learn from other people's blogging mistakes?I think the answer to this is very simple. You learn from yourself, but you can also learn from other bloggers.

    What do you mean you learn from yourself? I have been blogging for close to four years now, but only for three months with this blog. Everytime I have started a new blog it seems that some of the mistakes I have made in the past creep in at some point or another, so I have to take a step back and analyze with our team how to improve. 

    So let's start at the beginning...

    1) The Numbers  Starting a blog can be very lonely in the beginning. You have no subscribers except for your mother, wife, and some close friends so you start focusing on the numbers. How many email subcribers do I have?  How many RSS?  What keywords should I focus on to gain more traffic? Hopefully you gte the picture?

    Blogging takes time, dedication, and hard work to grow your subscribership and community. Being patient (I don't possess patience).  Patience has always been the toughest part about starting a new blog for me and many others, but it is a must. I look at what I thought was a great post and the views are very low and there are no comments.  Frustrating to say the least, especially when you see good numbers with an article you didn't think was that great. All I can tell you is to get over the numbers and write content that will add value to your industry. Business blogging is all about education, creating value, and answering potential customer's questions.  This method will take time, but it if you do it well the long term benefits will far outweigh the short-term frustration with the numbers.

     

    2)  Be Yourself  There are as many blogging guru's as there are social media ninja's on the web today.  All of them are wrong and they are not experts!  Actually a lot of them are very good, but the point is that you need to attack your business blog or even a personal blog with your own swagger. You don't have to post an article daily as we do or even multiple times per day as HubSpot does. 

    Your personality should shine through in your blog and take on your businesses or personal persona. Plus you may have a real 9-5 job and only have time to blog once a month or once a week.  That is perfectly fine. Trying to be someone else is the wrong way to be original!

     

    3)  Be Active  If the ultimate goal is to grow your community or subcribers then you must be active within the blogging community.  This means you need to comment on other industry blogs and even LinkedIn Groups. If you are active in these groups while adding valuable comments, not just the typical "Great post Joe.  I agree". You will become a thought leader and not only the writer, but the subscribers will follow to your blog.  Same concept goes for social media.

     

    4)  Don't Be That Guy  We have all been at a networking event and have seen "That Guy". You know, the one whose elevator pitch lasts for the entire event and whose business card is in your face before he says hello.  Don't sell!!!  I will say this again.  Don't sell!!! 

    Blogging is not legacy sales and marketing.  This is not Glengary Glenn Ross.  You don't have to (ABC) Always Be Closing in your blog. If you are selling, you will end up with the steak knives. This is my all time favorite movie clip, but it is so not about blogging.  Actually the opposite.

    If you have a passion for your business then write about your passion.  Your readers will feel it and coonnect with you, but most importantly it will keep you inspired and your audience will grow.

     

    5)  Don't Write a Novel  If you are halfway through a totally awesome blog article and you see it is already 800-1000 words, STOP!  Divide the article into two seperate posts or even a series of articles.

    Blog readers for the most part are looking for short and concise information that is useful.  There is a time and place for the longer blog articles, but get in the practice of writing easy to read short paragraphs and try to target 400-600 words.  I don't recommend as a standard practice going over 800 words unless you can fill the article with compelling content and very little fluff.  If you have this much good stuff then turn the content into a white paper or a series of posts.

     

    Take away

    I am not a blogging guru or ninja, but I have learned from some mistakes.  The bottom line, be yourself and write about what you have a passion for while keeping your readership as the priority.  There is no wrong way to blog. 

    What mistakes have you made, or what would you do differently? We would love to discuss below in the comments section.  You can even bring up that this post is longer than 800 words.

     

    image credit: freedigitalphotos.net/imagerymajestic

    Topics: Inbound Marketing