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Inbound Marketing Blog

    7 Tips to Keep Your Content Calendar From Starving!

    Posted by Bill Faeth

    Keep Your Content Calendar Filled to The Rim

    Have you ever been under the gun to publish a blog article and you have no clue what to write about? We have all been there.  Below we have 7 tips that will help you keep your Content Calendar filled and relieve unnecessary stress to publish a last minute article.

    We are talking from personal experience and also see this happen with most clients that are new to blogging. Most new bloggers simply sit down at their computer and try to think of a topic to write about and then start typing away. This approach leads to a lot of stress and weaker articles. We started out this way and see many client do the same.  

    This is why one of the 1st items we address when teaching customer how to blog is developing their content calendar around a realistic publishing schedule. Today we have a Content Calendar to keep us in check, a few guest bloggers to keep the calendar filled, and a process that is followed, to seamlessly deliver what we hope you think is valuable.  

    Here are some tips to keep your Content Calendar filled.  These tips will help you stay on track with consistent publishing and help relieve stress by creating a library of content in advance so you don't put yourself under the gun to create and publish last minute.

    Step 1:  Create a Content Calendar

    This is a must have in your content creation tool kit. Your content calendar is not just for blogging.  Use your Content Calendar to schedule your videos, white papers, social media publishing, eBooks, inbound marketing campaigns, etc.  Whatever you are going to produce to support your inbound marketing efforts should be on your Content Calendar. If you don't have a Calendar you can download our sample Content Calendar for free.

    Step 2:  Build Personas  

    Building your customer personas will allow you to target each segment of your customer base and create compelling content for each persona. This is something that many beginners neglect to do on the front end which leads to non-targeted content being delivered that may not be relevant to their personas. As an example, it does us no good to write a blog about Used Cars as this segment does match any of our personas.

    To start building your personas you will want to know the demographic of each persona.  What is their buying cycle? What other brands or products do they associate with or purchase? Where do they live? How much do they make? Why do they need your product or service? 

    Hopefully you get the idea?  Your personas must match up to your content!

    Step 3:  Be Realistic

    If you have never written a blog a before and have no journalistic experience that is OK! We didn't have either of these when we started four years ago.  You must be realistic when setting your schedule because the quality of your content is the most important part of blogging and content creation. Start slow and gradually work your way up to a posting daily, but be consistent.  if you are only able to post a new blog article once per week, that is fine.  Just let your subscribers know this up front so they know what to expect.  On the flip side is your going to be ultra-aggressive and post 3 times per day, you will also want to let your subscribers know as this is a lot of content to consume.

    Step 4:  Research

    Allocate research time when developing your calendar.  A well written blog takes time to generate a topic, complete your keyword research for optimization, draft, link to supporting articles or content, and publish.  White papers and videos take even longer. Once again, be realistic with your time to create.

    Step 5:  Start with Titles

    When filling in your calendar always start with your titles.  This allows you to include your keyword research up front so your have optimized article title and will help generate ideas for the content that will surround your title. It is ok if your title changes during the writing process, but make sure the title remains relevant to the content and optimized for search.

    Step 6:  Set a Date 

    We are talking about a calender, so set a due date for each piece of content.  We set our due date a week in advance of the publish date for blog articles and two weeks in advance for larger projects such as white papers or eBooks.  This will give you ample time to review and make edits as needed without getting under the gun.

    Step 7:  Meals and Snacks

    Cooking a large meal is time consuming and sometimes stressful. Just ask your wife how much she likes cooking for 12 of your in laws on Thanksgiving.  Not every blog article needs to be a meal.  supplement your content creation with smaller snacks.  These snacks can be shorter posts or lists as long as they still provide valuable content to your subscribers.


    I know we talked a lot about blogging in this article, but these same principles apply to all of your content creation. We focused on blogging because this is the most consistent form of content publishing that you will utilize withing your inbound marketing strategy.

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    photo credit: freedigitalphotos.net/nuttakit

    Topics: Inbound Marketing