This article is Part 1 of 2.
On-page search engine optimization (SEO) is a key element to your inbound marketing strategy which enables you to Get Found. The eight steps below are extremely important to Google, Bing, and other search engines if you want to increase your organic ranking. Seven of the eights steps below should be fairly easy for you to make changes to with the exception for some being the URL Structure. Be careful with this one before you make any changes as it will impact your immediate organic ranking when you change your URL.
1. Page Title
Page titles are the text that you see at the top of your screen when viewing a web page. This is also the title of the page that is submitted to search engines and are one of the Most Important Components of On-Page SEO.
You can locate and edit your page titles in your site's HTML or some CMS's like HubSpot allow you to do it right on your web page within page properties.
Simple recommendation for developing effective page titles:
- Include keywords within your page title
- No more than 70 characters. More than 70 characters will dilute the keyword strength and your title will be cut off in Google search results
- Strongest keywords start at the beginning of the page
- Make your title readable for your visitors not search engines
- Every web page on your site needs a Unique Page Title
This is a good example of using strong geo-targeted keywords in your page title.
2. Meta Description
Meta data is one of the most overlooked aspects of on-page SEO and is a great opportunity to attract visitors from search results if implemented correctly. Meta descriptions do not directly influence search engines, but it is still a best practice to include keywords that are relevant to your on-page content.
The meta data is what a searcher will see as the description under your page title when they conduct a Google search. Your meta description should be relevant to your keywords in your page title and the on-page content and be written to attract the searcher's attention and draw them into your content.
The meta description is not visible on your web page and is not used by search engines for SEO purposes contrary to popular belief. The meta description should be used to grasp the searchers attention and draw them to your website in 150 characters or less.
Be sure to complete your meta description for every page on your website or the search engine will display part on the content from your page in its place. This is as any easy way to attract visitors by writing a great meta description just like a Tweet with 10 additional characters.
This meta description is perfect as it communicated exactly what Moo wants it's customer to know. The customer can create and design their own card. The have minicards and postcards. They are a US based company and ship worldwide.
If a piece of text appears larger or more prominent than the other text on a page, it's probably part of a heading. You can verify this by checking the HTML code of your website, and seeing if that text has an <h1>, <h2>, or <h3> tag surrounding it. Ask a developer to help you check this. Text in the headings is more likely to be read by search engines as keywords than text in the rest of the page.
For this reason, it is good to include keywords in your headings whenever possible. <h1> tags give the text more weight as keywords than <h2> tags, and <h2> tags have more weight than <h3> tags. While <h4> and <h5> tags do exist, their influence on keywords is virtually the same as that of regular text. Including too many headings dilutes the importance of keywords in other headings, so we recommend using <h1> tag only once. if the page is teaxt-heavy like a blog post then you can use a couple of <h2> or <h3> tags as paragraph titles.
4. Google Crawling
When Google and other search engines crawl your site, it updates your key website information like keywords, new pages, and other SEO factors. So, if you are producing consistent content and publishing it to your site then you ant Google and the other search engines to crawl your site as often as possible.The easiest way to publish regular content is through your blog obviously, but what does consistent mean and how does it impact Google.
We all know Google uses and algorithym to index ebsites and search results. Within this algorithym Google also measures how often your website is updated and schedules their search bots to re-visit your website accordingly. This is another great reason to publish fresh and relevant content as often as possible.
Part 2 will be posted tomorrow and include:
- Domain Info
- MOZ Rank
- URL Structure
What say you? Do you have any good tips to add for the readers? We would love to see your comments.