Blogging for business is a great way to draw leads and customers to your company. Blog articles come up in search queries for long tail keywords. They drive website views and establish you as a thought leader. While these 2 benefits will not pay the bills for your company, it’s what gets you started in Inbound Marketing - the first step of which is “get found.”
According to research, companies that blog get anywhere from 50-to-90 percent more leads per month than companies who do not blog. That’s a lot of attention.
Attention is great for the ego, but what about for the bottom line. You can’t pay the bills with a big ego. You can try, but most of your creditors would probably laugh when you say, “But people like what I write!” So the question remains: How do I go from website view to leads?
The answer: a call to action (CTA). Every article you write and publish needs to have a call to action. It could be as simple as “Learn More from Our Experts” that links to your contact page. It’s not real strong, but it’s better than letting a reader wonder what’s next. Powerful, actionable calls to action will help you convert views into leads because they contain a value offer. Something like “Request Your Free Inbound Marketing Consultation” or “Download The Essential Guide to Inbound Marketing” will show your readers that you have much more to offer.
Think of it this way: your blog articles are your samples. You want to give these away for free to gain an audience. Your guides or eBooks, your consultations and other larger offers are the dinner you want to offer to further engage people. Require an email after the CTA and you now have a lead. You can email your leads more information or deals for even deeper engagement to turn them into customers.
So if you’re blogging and publishing articles, you’re one step ahead of your competitors who are still buying phone book ads and sending direct mail (don’t the post office ads fool you - direct mail is a waste of time and money). Now take it to the next level and include calls to action in every article you publish. If you don’t include a CTA then you’re wasting your time.
Dan Moyle is a Certified Inbound Marketing Specialist who spends his time creating content for AmeriFirst Home Mortgage. Writing, producing videos and managing the AmeriFirst brand fall under his daily duties. Dan is also a Twitter addict and loves dark beer and motorcycles. Although he doesn’t mix those last two. His wife would kill him if he did.
Photo credit: Freedigitalphotos.com/renjith krishnan
Thank you to @DanMoyle for the great guest post.