Yesterday Edward Moyer from CNET posted an article about Google re-tooling their search algorithmn to penalize websites that overuse search-engine-optimization techniques. This is according to a report coming out of South by Southwest from a Google engineer, Matt Cutts.
Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.
Excerpt from Matt Cutts:
We don’t normally pre-announce changes but there is something we are working in the last few months and hope to release it in the next months or few weeks. We are trying to level the playing field a bit. All those people doing, for lack of a better word, over optimization or overly SEO – versus those making great content and great site. We are trying to make GoogleBot smarter, make our relevance better, and we are also looking for those who abuse it, like too many keywords on a page, or exchange way too many links or go well beyond what you normally expect. We have several engineers on my team working on this right now.
If this is truly the case than we better start writing great, relevant content that your visitors want to read and helps them answer questions they may have. Content creation has always been a large component of inbound marketing, but it appears that it may jump into the spotlight even more in the coming weeks. SEO has always been integral channel for inbound marketing especially for small and medium sized businesses.
I guess we will have to wait and see what excessive search engine optimization really means when these changes are released, but we can assume that if you are;
- Keyword stuffing
- Using a sloppy linking strategy
- Trying to lure the search bots instead of the organic visitor
If you are employing any of the tactics above, you may be in trouble and might want to change your SEO strategy or consultants. If you are creating content that your visitors are searching for then you shouldn't have anything to worry about.
In the meantime get your keyboard ready and start cranking out some great content.
What do think about these changes Google is making? How do you think your site will be affected by these changes?