This is Why Video is a Vital Component of Content Marketing!
Raised $1,000,000 in Start Up Funding
You read that right. The Dollar Shave Club was successful in raising $1,000,000 in start up funding from Cleiner Perkins Caufield & Byers and Andreessen Horowitz.
Why does this matter?
This video was posted to YouTube on March 5, 2012 and as of March 6, 2012 at 9:53PM CST it already has had 33,122 Views and 10,192 Likes. This video, rather you like it or not is on the verge of going viral and will potentially lead to more funding from venture capitalists.
Why are we posting this?
Because most business owners think that content creation is only about blogging and this video is a prime example of how important it is to use multiple channels to produce great content within your inbound marketing strategy. YouTube is still the #2 search engine and you should be using it to your advantage as the Dollar Shave Club has done. We have no way of knowing how many visitors this video drove to their website or how many leads it created, but by shear volume at 33,000 views we are confident that it drove both leads and new customers.
Creating great content is fundamental to inbound marketing. Business blogging, Calls to Action, and Landing Pages play a huge part in generating traffic and leads. But don't forget to diversify and utilize multiple channels in your content creation plan. Video needs to be at the top of your list right next to blogging. Remember YouTube is bigger than Yahoo when it comes to search and everyone with a smartphone has access to it.
Is video a part of your inbound marketing strategy?