Posted by Robert Coles on Wed, Feb 27, 2013 @ 07:05 AM
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Posted by Jasmine Henry on Tue, Jan 29, 2013 @ 07:05 AM
Viral-Ready Video Tips
Your company might be focusing too hard on ranking on Google. YouTube, the world’s 2nd-largest search engine, shows no signs of stopping. The latest statistics report that over 800 million unique visitors search for content on the site each day, and over 4 billion hours of video are watched each month. If your organization isn’t actively creating visual content and working to achieve a high ranking on YouTube, it’s high time to get started. There’s a unique set of best practices for ranking well on the network, and we’ve curated some of our favorite tips to help you dominate your niche:
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Posted by Bill Faeth on Wed, Jan 23, 2013 @ 07:05 AM
Magical Marketing Moments
And the award for most sophisticated marketing goes to...AFLAC. What? Its commercials may lack Isaiah Mustafa riding around on a unicorn and making men’s deodorant irresistible. They also might lack the dancing hamsters that made the Kia Soul cool. However, Aflac deserves some serious credit for its genius at selling directly to its end user buyer personas, who are really just regular Joe Sixpacks:
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Posted by Jasmine Henry on Thu, Dec 20, 2012 @ 07:04 AM
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Posted by Jasmine Henry on Thu, Nov 22, 2012 @ 07:04 AM
Lessons From Viral Marketing
It turns out that all it really took for Kia's "urban crossover," the Soul, to catch on and sell like mad was a bunch of dancing hamsters. I'm not joking. If you've turned on prime time television since 2008, you've probably seen what I'm talking about. A group of computer-animated hamsters, tricked out in baggy sweat suits, roll up to some pretty strange situations and start dancing. The video below is among the most viral examples from this marketing campaign:
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Posted by Jasmine Henry on Tue, Nov 06, 2012 @ 07:04 AM
Great Moments in Marketing
SuperBowl advertisements have been compared to fast food. In the words of Marketing Strategist Steve McKee, "they taste great going down, but they don't offer much long term satisfaction." A notable exception is Apple's 1984 commercial, which was recently voted the best SuperBowl ad of all time. Many of us marketers, even those of us who use PCs, consider it one of the best ads of all time:
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Posted by Jasmine Henry on Sun, Nov 04, 2012 @ 01:02 PM
Home Runs of the Week
Even though the internet is a digital information highway, the days of mass marketing are over. The latest information from Forrester Research indicates that a one-size fits all approach just isn't effective in modern marketing. Marketers need to create a personalized approach by focusing on segments and releasing information that just fits for their real-life buyer personas.
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Posted by Jasmine Henry on Sun, Nov 04, 2012 @ 07:04 AM
Learn from These Marketing Mistakes
Coke. Ford. NetFlix. All of these major brands have been propelled to success through a great product and fabulous marketing, but they've also made some major missteps along the way. From losing money to really ticking people off, their marketing fails cost them big. Even if your company is nowhere near as big as McDonalds, you can still learn from their mistakes:
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Posted by Jasmine Henry on Sat, Oct 27, 2012 @ 01:04 PM
Home Runs of the Week
Visual content reigned supreme in the world of inbound marketing this week. Even Forbes delved into the importance of using images and video in social media this week with an intelligent analysis, How the Smartest Companies Leverage Visual Social Media. 44% of their respondents are more likely to engage with brands on Facebook if their posts are visually-oriented - and the stats are even higher among smart phone users.
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Posted by Jasmine Henry on Sat, Oct 06, 2012 @ 07:05 AM
Inbound Marketing Strategy for PR
Buzz doesn't just happen for small businesses. Even the silliest YouTube video tutorial or humorous marketing meme represents thought and insight into the minds of a target market. In order to stand out in an era of information overload, you need to be ingenious and establish a position as a thought leader.There's no shortcuts to a position as a well-regarded expert in your industry and no secret formula for viral marketing content, but we've compiled a few ideas that could bring your brand into the spotlight:
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