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Are Your Videos Reaching the Right Viewers?

Video is a key component of content strategy

5 Corporate YouTube Channels Effectively Targeting The Right Buyer Personas

Video is becoming an increasingly popular form of content. In fact, 74% of internet traffic in 2017 will be video, estimates Invodo. Easily digestible, easily sharable and easily brandable, video as a communication platform should not be overlooked.


Increase Your Video SEO in 4 Steps [VIDEO]

4 Steps to SEOing Your Video

Optimize Your Video for Search Results and Shares

Here's a statistic that should make you stop and think: After 72 hours, the average person will remember 10 percent of what he reads but 95 percent of what he sees in a video. 95 percent.


Video: 6 Ways to Improve Your Decision-Making Skills

decision-making skills

Decision Making Made Easy

As employees, we each possess many different qualities that help us fit in and excel at our jobs. Maybe you’re great in a crisis, are wonderful at managing a team, or really excel at making awesome PowerPoints. Maybe you’ve been honing your soft skills, reading up on inner-office communication or feel at home planning an office party or outing. We all have our strong points and hopefully we use them to their optimum levels each and every day.


5 Kinds of Videos That Will Supercharge Your Inbound Marketing

inbound marketing

Guest Post: Video Content Marketing

Word is out that video is a growing channel for many marketing departments. There are a variety of different reasons to invest in this area of growth, but the most important one should be for your bottom dollar: Experts estimate that those who have video in their inbound marketing strategies are up to 85 percent more likely to get viewers to convert into customers. When it comes to pinning down just the right way to use video, or which clips to use, it really depends on the circumstances and the budget. One thing that's clear, however, is that in this digital age of storytelling you must include something that will be both powerful and profound. Here are five examples of proven ways to make a lasting impact on your viewers, to get them to click through seeking to learn more:


Are Videos the Most Efficient Inbound Marketing Tactic?

video marketing

A Crash Course in Video Marketing



17 Fresh, Fly and Tweetable Stats on Video Content Marketing

video content marketing

What does research say about video and content marketing?

The numbers are in, and video is definitely here to stay. In a recent survey of over 600 marketing professionals, Axonn Research found that the vast majority - 78%  of brands - will increase the frequency and volume of their video content in the future. If you’re not using visual content in some capacity, you’ll likely be left behind.


Why Inbound Video Ads Should Use First-Person Angles

inbound video

Visual experience advertisements

A growing trend in video ads, especially for tech products, is the use of a first-person camera angle to allow the viewer to feel the experience. The majority of these styles of video ads do away with voiceovers and spokespeople, allowing the experience to do the talking. As a marketing strategy, these ads are extremely effective because of their ability to deliver an experience to the audience.


CrowdFlik: Crowdsource Your Visual Content Marketing

visual content

Seamless Video Marketing

Have you ever been to a concert and tried to take a video on your phone? It can be nearly impossible to record a quality clip, with crowds in the way, shaky hands, poor audio, or even bad seats.  Phone videos from concerts rarely do the performance any justice, and serve more just as physical proof you attended a show. However, a new application has the ability to turn short camera-phone videos into pieces of a video montage. CrowdFlik allows people attending a concert to select the best videos from the show and edit them together into a single recording.


5 Big Brands that are Totally Winning at YouTube

youtube inbound marketing

Visual Content Domination

Companies are definitely learning the value of YouTube, with more than 1 billion unique users visiting YouTube each month; the social media tool has become a critical part of marketing and business strategy.  YouTube offers companies the ability to give customers a virtual tour and inside look at their business, an opportunity to build credibility with their audience by offering visually engaging content and the option to drive more traffic to a company website with very little investment. In a recent social media study by Burson-Marsteller, YouTube showed the largest growth in corporate social media use jumping from 39 percent to 79 percent in the last year. Companies are embracing video and multimedia marketing and here are five examples of companies that have very compelling YouTube profiles and why they are shining examples of multimedia marketing.


10 Questions to Ask Before Setting Up a Company YouTube Channel

youtube inbound marketing

Guest Post: Are You Ready for YouTube?

When you and the members of your inbound marketing team have a meeting about your new YouTube channel, there are some questions you need to ask. If you set out with a nonchalant attitude, then you are going to run the risk of a public relations or reputation management snafu. YouTube is just like any other information dissemination method, which means that if you mess up via YouTube, then your company reputation could suffer irreparably. And who can afford that?

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