Social Media All-Stars
The NFL hype machine has grown larger than ever. The moment a player like Tom Brady twists an ankle, Twitter explodes in response. Elite NFL players inherit social media attention without much effort on their own part. But even the players not making national headlines, have the ability to use social media to build a brand. Similar to small to medium sized businesses, these NFL players can use platforms like Twitter to create a brand identity, expand their audience and easily engage their community. Highlighted here are some NFL players who didn't play in the Pro Bowl last season, with powerful Twitter accounts.