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Trending Now: Twitter Announces a Facebook-Inspired Makeover

  
  
  
twitter redesign

Twitter's Proposed Redesign Leaves Many People Scratching Their Heads

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7 Marvelous Resources for Researching Trending Twitter Topics

  
  
  
researching twitter trends

How Can I Use Twitter Trends for Marketing?

Unsurprisingly, more than 70% of Twitter users currently use hashtags, and tweets with hashtags are 55% more likely to be retweeted. Optimizing hashtags in your social media posts, like optimizing keywords in your website content, helps you attract the right visitors to your website and increase reach and social sharing among users who are actually interested in your content.

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24 Tweetable Facts About Twitter in 2013

  
  
  
tweetable twitter facts

Twitter Strategy for the New Year

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How to Triumph Against Terrible Twitter Trolls

  
  
  
twitter trolls

The Iron Bowl Backlash

At some point in our lives, many of us were taught the “golden rule” – treat others the way you want to be treated. Or maybe you were told the phrase “if you don’t have anything nice to say, don’t say anything at all.” But when it comes to Twitter, general human decency can go out the window quickly.

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5 Social Media Catastrophes your Brand Must Remember

  
  
  
JPMorgan Fail tweets

Fear these Social Media Shutdowns!

As an Inbound marketing firm, we specialize in social media presence. That said, we do not suggest that every brand engage in every form of social media. When considering whether or not a specific campaign or platform is right for your brand, refer back to these horror stories to make sure you don’t do the same.

Why Exquisite Twitter Customer Services Makes Me Weak in the Knees

  
  
  
twitter customer service

Twitter Strategy Insights

A large part of what we do over here at IMA revolves around the world of social media. Unless your internet is still running on AOL dial up speeds (remember that sound?), you know that social media is huge. That said, there are definitely good ways to do social media and some really bad ways.

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Your Company’s Twitter Account Sucks, and It’s Probably Your Fault

  
  
  
your twitter sucks

The Worst Social Habits

So your business is on Twitter – congrats! Being on Twitter can greatly increase your visibility and brand awareness. But don’t think that simply having a Twitter account will skyrocket your business to success. In fact, if you’re using your business’s Twitter account in the wrong way, it could be hurting you more than it’s helping you. If you check yes to exhibiting one or more of these bad Twitter habits, you’re probably killing your brand’s image, and it’s time to stop.

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Evanescence and Social Media: Tweets with Expiration Dates

  
  
  
twitter marketing

Spirit For Twitter Software Automatically Deletes Tweets

Former Twitter developer Pierre Legrain, has launched a new project with Spirit, an extension of the Twitter application. Spirit is a piece of “invisible software” meaning there is nothing to download, and after syncing with your Twitter account it will work from wherever you tweet. Spirit allows users to create time-sensitive tweets that delete themselves automatically based on a hashtag. For example users can type “#2d” for the tweet to expire in two days, “#2h” to expire in two hours, or “2m” to expire in two minutes.

How to use Popular Hashtags Without Turning off Followers

  
  
  
how to use hashtags

How to Use Hashtags Tastefully

Remember the days when # meant ‘pound sign’ instead of ‘hashtag’?

5 NFL Players with Powerful Twitter Accounts

  
  
  
best NFL Twitter accounts

Social Media All-Stars 

The NFL hype machine has grown larger than ever. The moment a player like Tom Brady twists an ankle, Twitter explodes in response. Elite NFL players inherit social media attention without much effort on their own part. But even the players not making national headlines, have the ability to use social media to build a brand. Similar to small to medium sized businesses, these NFL players can use platforms like Twitter to create a brand identity, expand their audience and easily engage their community. Highlighted here are some NFL players who didn't play in the Pro Bowl last season, with powerful Twitter accounts.

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