Social Media University

Tweet chats are scheduled meetings where like-minded individuals discuss topics on Twitter using a specific hashtag. They’re like conferences without the hotel fare, or networking events without the sweaty handshakes. In other words, they’re a fantastic addition to your social media strategy, and loads of fun. According to Maurice Rahmey of HubSpot, they’re even something of a silver bullet for B2B brands: “TweetChats are an amazing way to get a better understanding of your fans, customers, and leads while allowing you to grow your Twitter reach.” Here are some pro tips for hosting a chat that becomes a cult classic:

Social Media 101

Social media has become an important part of marketing for businesses of all sizes. If you’re still not sure about dipping your toe into the Twitter world, you could probably use some tips for beginners. We’ve got 25 great ways to start your Twitter strategy off on the right foot:

Rumor or Reality?

Today, businesses of every size are realizing the importance of having qualified, capable, full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter.  

Social Ridiculousness

Rockstar Social Media Strategy

You guys, I think I’m in marketing love. A few weeks ago, a few of our content marketers went to see some live music. The second band that played  was this really chilled-out group of college sophomores, The Lonely Biscuits (TLB), from local Belmont University. They opened their mouths and it was pure musical magic. Jasmine (that’s me) fell deeply in musical love, Jen bought their EP, and we both went home to scope them out on social media. Enough about TLB, though. Let’s talk about marketing.

Twitter Tools for Your Social Media Strategy

So, you added social buttons to the header of your website, next to your other contact information. Now you think you’re socially integrated. We hate to break it to you, but that’s not integration. There’s no appeal to your visitors to click those buttons. You have to encourage your visitors to interact with you socially and make social media part of the user experience of your website. Twitter has created several simple and quick ways to integrate with your website and enrich user experience, and each method has a proven track record of success.

Selfless Marketing Techniques

No one has an unlimited advertising budget, so the selfless route is often a hard sell. After all, with only so much money to spend on marketing, why would you give your time to someone else? Before you toss the idea out the window for good, you may want to consider the different ways to apply selfless marketing to your company and how these techniques could boost your business beyond your wildest dreams.

Engaging Your Twitter Audience

Twitter is fantastic. It’s like the first time you ever eat chicken and waffles, and you realize that nothing is ever going to be the same again. Life has suddenly improved and now you’re doing the electric slide everywhere you go. Making meaningful connections with other businesses, whether you are using Twitter for your business or personal use, is just that delightful.

Building the Perfect Strategy

Pizza and social media strategies aren’t so dissimilar. One is covered in cheesy goodness and makes you happy, and one is composed of (sometimes) cheesy content and makes everyone happy. But in order to succeed at creating both, you need to strategize a little. I’ll try to stretch this metaphor as wide as possible in order to explain this concept. Bon apétit!