Advice for Nurturing Leads on Social Media
There’s no denying it. Social media marketing has made its way onto the list of crucial aspects of any marketing plan. It has become so important that many companies have also hired social media managers to take charge of all marketing done through platforms like Facebook, Twitter, and LinkedIn. It seems that there is always something new to learn when it comes to such platforms. Recently, Twitter introduced a new development within Twitter Cards: the Lead Generation Card. Twitter Cards are basically Tweets that expand to show media, and they work within Twitter on the web or through a support client. The beauty of the Lead Generation Card is that when a user is interested in an offer or information presented in one of your Twitter Cards, they will be able to send information to accept an offer or join a mailing list with one simple click. With that one click, Twitter sends your brand or business the user’s name, Twitter handle, and email address, turning that single click into a solid lead. The Lead Generation Card will make nurturing leads on social media that much easier. Because the leads found you based on their interests and voluntarily gave their information, you will know exactly the kind of content you’ll need to keep their attention. Here are a few tips for you to get started with Twitter Cards for lead generation.