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Inbound Marketing Blog

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What is Growth Hacking and Why Should You Care?


The name of the game in today’s business scene is growth. Marketers are struggling to find ways to compete in an overcrowded marketplace. Business leaders want big results in the way of increased traffic, more engagement and improved lead generation.

These Twitter Accounts Have Personality...Does Yours? (Part 2)

Jimmy Fallon engages his audience members online and through his Twitter account

Brands Using Twitter to Engage with Other Brands

Last week, I gave you Part 1 of our two-part Social Media Saturday special. In last week’s post, I introduced you to three brands who are using Twitter with personality and flair, connecting with their audiences on a personal level while remaining professional and promoting their brand.


These Twitter Accounts Have Personality...Does Yours? (Part 1)

Southwest Airlines uses a picture of a shark directing a plane to promote an inflight contest via Twitter.

Corporate Twitter Accounts Engaging Their Audiences the Right Way

As digital marketers in 2014, we all can agree that social media is a critical component of inbound success. It helps you inform your customers about your business and products and allows you to interact with your customers in new ways.

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