Matt Cutts Shares How Google Spamfighters Make Searches Better
Because Google has an obvious and well-known hate for spam, spammers, and anything else of a spammy nature, the search algorithms are constantly updated to outsmart those who insist on cheating the system. We’re all aware of how shady content “marketers” and “guest bloggers” tore down the whole keyword and link building algorithms upon which inbound marketing was built. This, of course, is why we can’t have nice things. Because someone out there is always looking for the next way to cheat, Google has spamfighters at the ready at all times.