Posted by Michelle Kraker on Mon, Mar 18, 2013 @ 07:05 AM
Rumor or Reality?
Today, businesses of every size are realizing the importance of having qualified, capable, full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter.
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Posted by Sunday Avery on Mon, Mar 04, 2013 @ 07:05 AM
Ready for a Pinterest Explosion?
Pinterest may seem a little bit daunting and downright cray cray to use for business, but we promise, it is completely worth it. In fact, Wire reported that “a Pinterest user is 72 percent more likely to have found an item to buy on the site than a Facebook user.” Many businesses are turned off from using the site because they aren’t sure what to pin or how to appropriately mix what they sell with the casual stuff that people like to browse on the site. Grab yourself a metaphorical stick of marketing dynamite and let me teach you how to blow your business Pinterest UP.
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Posted by Sunday Avery on Mon, Feb 11, 2013 @ 07:05 AM
Building the Perfect Strategy
Pizza and social media strategies aren’t so dissimilar. One is covered in cheesy goodness and makes you happy, and one is composed of (sometimes) cheesy content and makes everyone happy. But in order to succeed at creating both, you need to strategize a little. I’ll try to stretch this metaphor as wide as possible in order to explain this concept. Bon apétit!
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Posted by Jasmine Henry on Tue, Jan 15, 2013 @ 07:05 AM
Dominate Pinterest Business Pages
Pinterest is unstoppable. While some may still consider it a niche network for individuals with interests in home decorating or DIY hair styles, the data indicate otherwise. In early 2012, it soared to the third most popular social media network worldwide, beating out LinkedIn and Google+. Truth is, behind all those boards of homemade birthday party decorations and decadent desserts is a lot of potential for marketers who know how to leverage the format to drive traffic. Check out these stats on the rise of the network:
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Posted by Jasmine Henry on Tue, Dec 18, 2012 @ 08:57 AM
Pinning for Profit
Since the news broke December 8, 2012 that the White House had started an official Twitter account (though they had to settle for the user handle WhiteHouse44), it seems there’s no better time to get started on the network than now. Pinterest users spend more money than users of any other major social media network, and the network has grown 145% since January 2012. Research also indicates that 81% of US consumers trust pins as a source for information. Who wouldn’t want to use it as a tool for blog promotion?
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Posted by Angela Suico on Fri, Dec 14, 2012 @ 09:04 AM
The Gender Dynamics of Pinterest
Is Pinterest a women’s site? Statistics would indicate that the answer is yes, at least for Pinterest use in America: according to a recent survey of social media demographics conducted by Pingdom, 79% of Pinterest users in the United States are female, while Pinterest use is more balanced in the U.K.
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Posted by Angela Suico on Sun, Dec 02, 2012 @ 07:03 AM
Very Pinteresting, Indeed
The concept behind Pinterest—a virtual pinboard for storing images and their accompanying links—is a simple one, but it has taken off to become one of the most popular social networking sites on the Internet. In fact, during the month of January alone, it drove more referral traffic than Youtube, Google+ and LinkedIn. That’s no small feat.
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Posted by Jasmine Henry on Sun, Nov 25, 2012 @ 01:05 PM
Home Runs of the Week
In case you're wondering, there was no shortage of exceptional blog content this week due to Thanksgiving. If anything, our RSS feeds were even smarter than usual. From a comprehensive round-up of LinkedIn statistics to an analysis of Pinterest contest rules, there's an abundance of actionable info at your fingertips. We hope you're not suffering drowsiness from the tryptophan in turkey leftovers, because this week's round-up is outstanding:
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Posted by Jasmine Henry on Sun, Nov 11, 2012 @ 01:04 PM
Home Runs of the Week
Productivity is no buzzword. It’s a learned technique that’s never going anywhere, and the sharpest marketers (and employees and bosses) are the ones who are constantly adapting to the latest technology to be better and more efficient at their jobs. This week's Home Runs are all about teaching you to make the best use of current tools. Our top choices including topics that range from Pinterest as a viable platform for engagement to finally getting around to mobile-optimizing your website so your competitors can stop stealing your sales. Don't get too comfortable, because this week’s post is about to kick your weekend into high gear:
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Posted by Jasmine Henry on Sun, Nov 04, 2012 @ 01:02 PM
Home Runs of the Week
Even though the internet is a digital information highway, the days of mass marketing are over. The latest information from Forrester Research indicates that a one-size fits all approach just isn't effective in modern marketing. Marketers need to create a personalized approach by focusing on segments and releasing information that just fits for their real-life buyer personas.
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