Internet Marketing: 2003 vs. 2013

Remember when “internet marketing” meant you had a website with a few hundred words of content? Or more recently, when SEO best practices read like a list of bizarre party tricks? It’s easy to forget how quickly things have changed, or how terrible computer-generated graphics used to look.

Marketing to Millennials

Millennials are going to change the world, but most likely, it won't be through social activism. The latest data from consumer research firm Scarborough indicates we're actually pretty savvy consumers who make purchase decisions based on more than pure image or price. It's no secret that many people under 30 don't have a lot of discretionary income - but many millennials are willing to spend more on brands that are environmentally friendly or donate to causes they care about. 

Marketing to Millennials

Millennials are the future of your company's bottom line. There are an estimated 79 million millennials in the US, compared to 76 million baby boomers. Individuals born between 1977 and 2000 represent the largest single group of US consumers, with a total purchasing power of around $170 billion. When it comes to digital savvy and values, millennials are significantly different than any prior generation. Here are some tips for targeting your marketing strategy to the connected generation: 

Inbound Isn't Just for Millennials

Demographics are a fascinating component of marketing metrics: a person's age, geography and other factors holds real influence over purchase decisions. We've talked a lot about millennials recently, and it's about time we showed some love to baby boomers.

Introducing Richard

Please join us in welcoming the newest addition to our team of Marketing Geeks, Richard Foshee III. In his role as resident Web and Graphic designer, Richard is responsible for visual communications, web development, logo design and branding. He's quickly gained the nickname among the IMA team of "Wordpress Master," though his expertise for web development is just one component of his awesome skill set.

Small Businesses and Crowdsourcing

We spent a few minutes talking with Inbound Marketing Agents Account Manager and Consultant Isaiah Adams about his background in crowdsourcing.

Social Media Age Wars

If you were on LinkedIn or Google News Friday afternoon, you probably ran across Inc.'s most in-shared story of the day, 11 Reasons A 23 Year Old Shouldn't Run Your Social Media. The author admits she's not out to target 23 years olds specifically, and I agree that no one should ever choose a young person to manage their social media "just because." Even though I'm 24, I can think of loads of reasons why my college classmates would make outstanding social media managers. Here are 11 reasons we respectfully disagree with author Hollis Thomases.

6 Reasons to Hire a Millennial

Millennials get a pretty bad rap. Too often, people born before 1980 associate their tendencies with the antics of the Jersey Shore cast. Millennials are viewed as fickle, social media-obsessed and incapable of conducting themselves in a corporate environment. These qualities can all be reversed into strengths, and these idiosyncrasies are actually why millennials make awesome employees. From being rock star multi-taskers to lifelong students, millennials have a lot of potential to become high-value employees. Check out some of the reasons why millennials make awesome employees.

Myth: Personal Social Media Doesn't Belong at Work