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Inbound Marketing Blog

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How to Make It Through Your First Year of Employment

  
  
  
inbound marketer

Advice from an Inbound Marketer

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40 Things you Loved (or at least liked) that the Internet Killed

  
  
  
life before the internet

R.I.P., Relics of My Childhood

  1. Movie Rental Stores- You may enjoy Netflix or Redbox more now, but what do you do when you want to rent an old obscure movie that hasn’t made its way to the digital archives?!

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25 Life Lessons this Millennial Learned the Hard Way

  
  
  
millennial lessons

Lessons in Life and Work

Somehow, accidentally, I've found myself in my mid-twenties. Like many millennials, I'm now a full-fledged grownup. I'm a little over three years past finishing my undergraduate degree in Russian (yes, really), 1/3 of the way into a graduate program for an MS in Informatics, and 3 years into my career. This particular blog isn't about inbound marketing, but it's about things I've learned that help me here and elsewhere. I'm sure I'll learn at least 25 more lessons in my next quarter-century.

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5 Things I Wish Someone Would Have Told Me Before I Graduated College

  
  
  
millennials at work

What I've Learned Since Graduation 2013

“Post-Grad” has to be the weirdest point in my life thus far. Not only did I move away from home to Nashville, TN where I knew no one, I transitioned into a industry that I wasn’t completely use to.

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6 Ways to Get a Marketing Job as a Recent College Grad

  
  
  
job search, work, college grad

The job hunt is here and it's daunting. 

Whether you graduated last May or are just now beginning your final year of college, the time to look for the marketing job of your dreams is upon you, and it’s daunting. You’re probably scared that there aren’t enough jobs out there for you. Or maybe you just keep running into entry-level jobs that somehow require 2-5 years of experience.

A Behind-the-Screens Look at Angela Suico's Nashville

  
  
  
Nashville airport parking

Places, Spaces and People

I’m excited to write about the places and people I love in Nashville, because I admit I’ve wondered about what I would say if I ever became famous and a magazine asked what my favorite local places were. Thanks to IMA, I have the opportunity to do just that—minus the actual fame part. Here’s my list of beloved Nashville things:

A Behind-the-Screens Look at Jasmine Henry's Nashville

  
  
  
nashville marketing

Places, Spaces and People

I’ve lived a lot of places, but Nashville is my favorite so far. I’m originally from the rainy corner of northwest Washington that you associate with either Kurt Cobain or vampires, depending on your age. I spent time in Crimea speaking Russian and eating pierogies, and commuted by bike to work in Portland, Oregon after finishing college. In case you’re wondering, Portland is even weirder than you think. I have deep family roots in Tennessee, and couldn’t resist the siren’s call of writing full time for IMA, so I packed up my rain boots, Russian dolls, and bike, and moved my family east. These are my places, spaces, and people here in town:

A Millennial’s Crash-Course in the History of the Inbound Marketing

  
  
  
inbound marketing strategy

Internet Marketing: 2003 vs. 2013

Remember when “internet marketing” meant you had a website with a few hundred words of content? Or more recently, when SEO best practices read like a list of bizarre party tricks? It’s easy to forget how quickly things have changed, or how terrible computer-generated graphics used to look.

Infographic: 9 Data-Backed Ways to Sell Stuff to Millennials

  
  
  
marketing, millenials

Marketing to Millennials


Millennials
are going to change the world, but most likely, it won't be through social activism. The latest data from consumer research firm Scarborough indicates we're actually pretty savvy consumers who make purchase decisions based on more than pure image or price. It's no secret that many people under 30 don't have a lot of discretionary income - but many millennials are willing to spend more on brands that are environmentally friendly or donate to causes they care about. 

If you plan to tailor content marketing to a young buyer persona or build a social media strategy to attract consumers under 30, check out this outstanding insight into the mind of a millennial:


10 Genius Ways to Motivate Millennials With Marketing

  
  
  
Business Kid

Marketing to Millennials

Millennials are the future of your company's bottom line. There are an estimated 79 million millennials in the US, compared to 76 million baby boomers. Individuals born between 1977 and 2000 represent the largest single group of US consumers, with a total purchasing power of around $170 billion. When it comes to digital savvy and values, millennials are significantly different than any prior generation. Here are some tips for targeting your marketing strategy to the connected generation: 

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