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Inbound Marketing Blog

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Boost CTR and ROI with Geo-Targeting

Your Customers Are HERE

How to Put Technology to Use to Drive Traffic and Conversions

Guest Post: Varun Ramesh, Founder of Geolify 

10 Criteria for Exceptional Marketing Dashboards (+ 1 Bonus!)

marketing data

Maximizing the Value of Your Marketing Metrics

Guest Post: Sreeram Sreenivasan is the Founder of Ubiq

Marketing with a Pulse: Creating Automated SEO with a Human Touch

marketing automation robots

How Some Businesses Automate the Personality Out of Their Marketing

Guest Post: Alex Miller of PosiRank

How to Hold SMarketing Meetings that Benefit Sales AND Marketing

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Did you know that lost sales productivity and wasted marketing budget costs companies at least $1 trillion a year?

5.5 Key Components of Growth Hacking for Non-Startup Marketers

growth hacking

Growth hacking is more than a buzzword. It's an innovative, sensitive approach to increasing revenue in the startup world. However, like many trendy terms, it's often misunderstood. What is the act of growth-hacking, and what does it entail?


7 Social Media Lessons From a Lifetime of Networking Events

networking events

Professional Networking in the Digital Age

Social media is a business development professional’s dream. It’s never been easier in history to forge connections with exactly the right people. Some sales and marketing pros would argue that social media will never replace the importance of face-to-face meetings and conference calls. For B2B organizations, they’re almost certainly right.

New Infographic: The 6 Skills Marketing Managers Need to Become CMO

marketing manager

Today’s marketing leadership appears quite a bit different than it might have a decade ago. Marketers today are required to be more agile, analytical, and customer focused than ever before. According to recent study by Heidrick & Struggles, CMO candidates hired in the past 18 months are far more likely to:


Battle Ready Marketing Ideas for EVERY Stage of the Buyer's Journey

buyers journey

Marketers have long recognized the power of blogging to engage potential customers, and are familiar with the need to post new content on a reliable schedule. Yet it is also critical to be sure you’re posting content that is right for your audience, making your readers want to engage—to share on social media and discuss with friends and colleagues—and opening the door to becoming leads in the sales pipeline.

15 Principles of Behavioral Psychology Sharp Marketers Exploit

behavioral psychology for marketers

Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes people act, and how to integrate it in campaigns, email marketing, content, and even graphic design.


Strange-But-True 2015 Technologies, and Why Marketers Should Care

marketing technology

If you think the state of marketing, including product recommendation engines and concepts like snapchat social media marketing campaigns is bizarre, wait until you hear about some of the technologies featured at Mobile World Congress (MWC 2015) last week, as well as recent technology conferences like SXSW. Held in Barcelona, Mobile World is among the world’s largest technology gatherings, and drew a reported crowd of 70,000 in 2015. And let me tell you, some of the concepts that premiered this year are nothing short of shocking.

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