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5 Marketing Tech Gadgets Use in 2015

  
  
  
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A Marketer's Most Wanted Tech Toys for 2015

A curious thing happened to me this week. I saw children sitting on Santa’s lap at the Home Depot. Now, when I was a child, I remember Mom and Dad taking us to see the singing Santa at the mall or at school or at the country club. But I don’t ever remember going to see Santa at the home improvement store.

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3 Marketing Lessons Learned the Hard Way

  
  
  
marketing disasters to avoid

Avoid These Corporate Marketing #Fails in Your Own Promotional Efforts

An analysis released in March by Experian Data Quality found that 42 percent of marketing executives believe bad customer data is one of the biggest hurdles to scale for successful multi-channel marketing. A smaller study published in the Harvard Business Review in September found that investment in tracking customer attitudes and behavioral patterns could yield some companies an ROI upwards of 300 percent.

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Is Your eCommerce Site Ready for Holiday Traffic?

  
  
  
Bitcoin accepted online

Guest Post: 3 Ways to Optimize Your Retail Website for the Holiday Season

For online retailers, Cyber Mondayis no longer the starting gun for the crucial holiday shopping season. Black Friday is now one of the busiest shopping days of the year online, as well as in stores. As soon as the sun sets on Thanksgiving night, your website has to be ready. Can your website handle the coming rush? It's never too early to bolster your website's ecommerce fundamentals.

What Big Data Means for Marketers

  
  
  
Big Data is Valuable to Marketers

3 Lessons Marketing Pros Need To Learn From Big Data

If you haven’t noticed yet, big data and analytics are serious buzz words right now. Just last year, Harvard Business Review declared that data scientist was the “sexiest” job of the century. Some experts even believe that big data will have a bigger impact on business than the IT revolution of the late 20th century. Can you even imagine what life was like when companies used typewriters instead of computers, and file cabinets instead of search engines? Technology changed everything, and so will big data.

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Are We Speaking the Same (Marketing) Language?

  
  
  
Defining confusion marketing terms

17 Commonly Misunderstood Marketing Terms 

CTR. Algorithm. MQL. Are you feeling confused yet?

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Terrifying Professional Moments and the Lessons They Taught Us

  
  
  
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IMA Staff Members Reveal Our Scariest Professional Challenges

No matter where you are in your career path, you likely have at least one terrifying professional moment that defined you. Or at the very least, that moment taught you a lesson that you have hopefully carried with you.

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9 Marketing & Business SlideShares to Watch Today

  
  
  
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Learn Tactics and Strategies To Grow Your Business Through These Online Presentations 

What do sports carswearable technology and e-finance have in common? You can learn about all of these topics on SlideShare.

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Business Email Etiquette Rules You Should Adopt Today

  
  
  
Too Many Emails in Your Inbox

How You Communicate in Email Reflects Your Personal & Business Brand

How many emails do you currently have in your work inbox? “Too many” is a common response among busy professionals these days.

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Looking for Free Marketing Opportunities? Try Public Speaking!

  
  
  
Public speaking is a great marketing opportunity

Guest Post: 6 Ways Public Speaking Works as a Business Marketing Strategy 

When you own a business, you have a lot of choices to make about how to market it most effectively. Some companies focus on online marketing to the point that they ignore offline marketing channels which can be highly effective.

Your Business Is Small; Your Marketing Doesn’t Have To Be

  
  
  
5 Tips for Big Marketing for Small Businesses

Guest Post: 5 Ways Small Businesses Can Get Big Marketing Results

As a small business, you’re strapped for resources and can't always afford the time and talent it takes to execute blockbuster marketing campaigns. However, you do have valuable tools at your disposal to address common shortcomings and make a greater impact with your marketing efforts. With the right approach, you can help your business to stand out and better connect with prospects and customers.

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