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How Do You Stack Up Against Your Competition?

  
  
  
spying on your competition is not always bad

Monitoring Your Online Competition Can Make You a Better Marketer

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Marketing Wins and Losses from Sunday's Big Game

  
  
  
super bowl tickets

Hits and Misses of Super Bowl XLIX

Suffering from Post-Super-Bowl-Depression-Disorder? Don’t worry--we’re tackling our favorite hits and fumbles of last night’s big matchup.

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5 GIFs to Hack Productivity at Work

  
  
  
new years resolution calendar

Made a New Year's Resolution to Be More Productive at the Office? Try These 5 Tricks to Make Your Resolution Stick in 2015

Around this time every year you hear people say, “It’s a new year, time for a new me!” And you’re probably sick of it right? Well what if that “new you” could help make your work week easier?

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5 Marketing Tech Gadgets Use in 2015

  
  
  
santas nice list image

A Marketer's Most Wanted Tech Toys for 2015

A curious thing happened to me this week. I saw children sitting on Santa’s lap at the Home Depot. Now, when I was a child, I remember Mom and Dad taking us to see the singing Santa at the mall or at school or at the country club. But I don’t ever remember going to see Santa at the home improvement store.

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3 Marketing Lessons Learned the Hard Way

  
  
  
marketing disasters to avoid

Avoid These Corporate Marketing #Fails in Your Own Promotional Efforts

An analysis released in March by Experian Data Quality found that 42 percent of marketing executives believe bad customer data is one of the biggest hurdles to scale for successful multi-channel marketing. A smaller study published in the Harvard Business Review in September found that investment in tracking customer attitudes and behavioral patterns could yield some companies an ROI upwards of 300 percent.

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Is Your eCommerce Site Ready for Holiday Traffic?

  
  
  
Bitcoin accepted online

Guest Post: 3 Ways to Optimize Your Retail Website for the Holiday Season

For online retailers, Cyber Mondayis no longer the starting gun for the crucial holiday shopping season. Black Friday is now one of the busiest shopping days of the year online, as well as in stores. As soon as the sun sets on Thanksgiving night, your website has to be ready. Can your website handle the coming rush? It's never too early to bolster your website's ecommerce fundamentals.

What Big Data Means for Marketers

  
  
  
Big Data is Valuable to Marketers

3 Lessons Marketing Pros Need To Learn From Big Data

If you haven’t noticed yet, big data and analytics are serious buzz words right now. Just last year, Harvard Business Review declared that data scientist was the “sexiest” job of the century. Some experts even believe that big data will have a bigger impact on business than the IT revolution of the late 20th century. Can you even imagine what life was like when companies used typewriters instead of computers, and file cabinets instead of search engines? Technology changed everything, and so will big data.

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Are We Speaking the Same (Marketing) Language?

  
  
  
Defining confusion marketing terms

17 Commonly Misunderstood Marketing Terms 

CTR. Algorithm. MQL. Are you feeling confused yet?

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Terrifying Professional Moments and the Lessons They Taught Us

  
  
  
Beware of Entering Sign

IMA Staff Members Reveal Our Scariest Professional Challenges

No matter where you are in your career path, you likely have at least one terrifying professional moment that defined you. Or at the very least, that moment taught you a lesson that you have hopefully carried with you.

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9 Marketing & Business SlideShares to Watch Today

  
  
  
SlideShare Logo Latte Art

Learn Tactics and Strategies To Grow Your Business Through These Online Presentations 

What do sports carswearable technology and e-finance have in common? You can learn about all of these topics on SlideShare.

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