3 Lessons Marketing Pros Need To Learn From Big Data
If you haven’t noticed yet, big data and analytics are serious buzz words right now. Just last year, Harvard Business Review declared that data scientist was the “sexiest” job of the century. Some experts even believe that big data will have a bigger impact on business than the IT revolution of the late 20th century. Can you even imagine what life was like when companies used typewriters instead of computers, and file cabinets instead of search engines? Technology changed everything, and so will big data.