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Inbound Marketing Blog

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Is Marketing Art or Science?

  
  
  
Science and art of marketing

Fight to the Death or Beautiful Friendship?

You’ve probably heard someone say at least once, “Marketing is an art!” If you haven’t heard that, you definitely heard, “Marketing is a science!” Everyone seems to believe marketing falls into only one of the two categories, and a debate rages over which fits best.

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Netflix's #HouseOfCards: Irrefutable Proof Customer Data Collection Works

  
  
  
netflix house of cards

The Future of Personalized Marketing is Here

If you weren’t sharing a candlelit dinner with your darling on Valentine’s Day, chances are you were devouring every episode of House of Cards Season Two on Netflix. The buzz around this show has been tremendous—and why wouldn’t it be with genius Kevin Spacey in the lead role? Beyond even the magic of Kevin Spacey, Netflix has managed to do something no network has ever done before, and we’re not talking about the simultaneous release of all episodes at once. We’re talking about data collection, and using that information to please the people.

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The 7 Most Intriguing Marketing Campaign Concepts of All Time

  
  
  
marketing campaign concepts

Guest Post: Advertising for the Ages

Many companies have created marketing campaigns that have stuck in the minds of consumers, and it’s hard to think of a brand without associating a clever slogan or campaign. This has made companies that were previously struggling become much more successful, even many years later, long after the campaign ended. Here are just a few of the most intriguing marketing campaigns.

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4 Marketing Lessons from Country Music

  
  
  
country marketing lessons

Marketing Lessons from the Heartland

As marketers, we have to look for marketing inspiration in a variety of facets of life, from the music we like to the television shows and movies we spend our evenings absorbing. Finding new and interesting ways to market, gleaning all we can from our environments, is one of the most important parts of staying fresh and successful in the marketing world.

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30 Thought Leaders on the Top Marketing Skills for 2014

  
  
  
inbound marketing skills

Expert Marketing Predictions

2011 was the year of social media, 2012 was the year of content marketing, and 2013 was the year where these two factors convened. But what does 2014 hold in store for inbound marketing professionals?

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6 Reasons Automation Really is the Future of Marketing

  
  
  
marketing automation software

Is Your Marketing Technique an Antique?

When Back to the Future II hit theaters, fans were fascinated by the fantastical futuristic gadgets Marty McFly discovered in the year 2015. Here we are in 2013, and believe it or not, many of those amazing gadgets have been realized. Remember the video telephone chat? Well, now we have Skype and Google Hangout (and various other paid programs with incredible quality). What about the computer glasses Marty’s son wore at one point? Google Glass anyone?

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5 Inbound Marketing Books that Will Change Your Life

  
  
  
inbound marketing books

What are the Best Traditional Marketing Books for Inbound Marketers?

Remember reading? Not reading blogs, or tweets, or your Facebook newsfeed – reading books! If you work in a creative field, you likely read them for fun when you were growing up. Maybe you still read them today!

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3 Online Marketing Tools Your Small Business Can't Be Without

  
  
  
online marketing tools

Guest Post: Barebones Inbound Marketing Basics

You need a variety of online marketing tools in order to succeed on the internet. With so many tools from various developers, it's hard to keep on top of them all and know what to prioritize. The list below identifies some tools you can use to simplify the process of building your brand online.

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7 Ways to Infuse Your Marketing With Holiday Spirit

  
  
  
holiday marketing ideas

Guest Post: Improve Your Holiday Marketing

The Christmas creep in full swing, and while it may be annoying to hear "Santa Claus is Coming to Town" before Halloween has even passed, it is a great time to start thinking about how the holidays can benefit your business. Whether you're celebrating Christmas, Hanukkah, Kwanzaa or nothing at all, the holiday season is a great opportunity to reconnect with old friends, strengthen relationships with current ones and reach out to people you haven't met yet. 

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LinkedIn for Networking

  
  
  
LinkedIN, social media, networking

LinkedIN Connection Tips

Most people view LinkedIn as a site for job seeking and for recruiters or companies to find talent.  It is so much more than that.  LinkedIn has some very valuable resources that if you are a little creative you can find just about anyone that you can imagine.  Now this may require you to be a little stealthy in some cases, but if the ultimate goal is to meet a particular individual, LinkedIn is your key to success. 

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