Letting Consumers Call the Shots
“The customer is always right.” You know that old chestnut. In order to stay successful, you need consumers to respect your brand. And how do you do that? You listen to them and tailor your services to fit their needs. Of course, as a perceptive business owner or marketer, you already know this. These days, however, it seems as though the consumers are not only always right, but they are also always…available. In the past, brands only had a handful of avenues that led to the consumer. Think about the popular TV show Mad Men, for instance. The biggies back then were print, radio, and eventually television and film. Focus groups certainly influenced marketers and business owners, but other than that, it was not easy to get immediate reports on how their campaigns were doing.