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Inbound Marketing Blog

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What is Growth Hacking and Why Should You Care?


The name of the game in today’s business scene is growth. Marketers are struggling to find ways to compete in an overcrowded marketplace. Business leaders want big results in the way of increased traffic, more engagement and improved lead generation.

Is Your Sales Team Working For You Or Against You?


Why Achieving Smarketing Really Is Beneficial For Your Bottom Line

As a company, of course, both the sales and the marketing departments are on the same side, with one common goal: to improve the bottom line of the business. At least, that’s the way it should be. But some days it may not always seem that way.


Boost CTR and ROI with Geo-Targeting

Your Customers Are HERE

How to Put Technology to Use to Drive Traffic and Conversions

Guest Post: Varun Ramesh, Founder of Geolify 

10 Criteria for Exceptional Marketing Dashboards (+ 1 Bonus!)

marketing data

Maximizing the Value of Your Marketing Metrics

Guest Post: Sreeram Sreenivasan is the Founder of Ubiq

Marketing with a Pulse: Creating Automated SEO with a Human Touch

marketing automation robots

How Some Businesses Automate the Personality Out of Their Marketing

Guest Post: Alex Miller of PosiRank

How to Hold SMarketing Meetings that Benefit Sales AND Marketing

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Did you know that lost sales productivity and wasted marketing budget costs companies at least $1 trillion a year?

5.5 Key Components of Growth Hacking for Non-Startup Marketers

growth hacking

Growth hacking is more than a buzzword. It's an innovative, sensitive approach to increasing revenue in the startup world. However, like many trendy terms, it's often misunderstood. What is the act of growth-hacking, and what does it entail?


7 Social Media Lessons From a Lifetime of Networking Events

networking events

Professional Networking in the Digital Age

Social media is a business development professional’s dream. It’s never been easier in history to forge connections with exactly the right people. Some sales and marketing pros would argue that social media will never replace the importance of face-to-face meetings and conference calls. For B2B organizations, they’re almost certainly right.

New Infographic: The 6 Skills Marketing Managers Need to Become CMO

marketing manager

Today’s marketing leadership appears quite a bit different than it might have a decade ago. Marketers today are required to be more agile, analytical, and customer focused than ever before. According to recent study by Heidrick & Struggles, CMO candidates hired in the past 18 months are far more likely to:


Battle Ready Marketing Ideas for EVERY Stage of the Buyer's Journey

buyers journey

Marketers have long recognized the power of blogging to engage potential customers, and are familiar with the need to post new content on a reliable schedule. Yet it is also critical to be sure you’re posting content that is right for your audience, making your readers want to engage—to share on social media and discuss with friends and colleagues—and opening the door to becoming leads in the sales pipeline.

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