Posted by Angela Suico on Sun, May 05, 2013 @ 07:05 AM
Building the Best Marketing Podcast
Blogs are great, but there are a couple of situations where they may not be the best thing for people to read—when they’re running on the treadmill at the gym, or navigating post-work traffic, for example. What can be more useful for those situations? Podcasts. Your business’s fans can get all the benefits of mining your expertise, without switching attention between what’s on the screen in front of them and what they’re doing.
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Posted by Jessica Iansmith on Sat, May 04, 2013 @ 07:05 AM
Integrate Your Outreach
An inbound marketing strategy is no one-trick pony. In the age of technology, marketers have to use every avenue to gain access to our target market. The two most important channels to synergize are email and social media outreach. In order to align your social media and marketing automation, follow these few tips and tricks.
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Posted by Jasmine Henry on Fri, May 03, 2013 @ 07:05 AM
Persuasion and Content Marketing
Before you roll your eyes and scroll further down your RSS feed to find something that’s less slimy, consider this: Every interaction we engage in has an effect on our thinking and emotions. In fact, way back in the 17th century, philosopher Blaise Pascal wrote “the art of persuasion has a necessary relation to the manner in which men are lead to consent to that which is proposed to them.” I interpret this to mean that your buyer personas don’t have to fall for your branded solution, but it’s in your best interest to try. Here are some fascinating and scientifically proven ways to drastically improve the persuasiveness of your content marketing strategy:
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Posted by Pat Owings on Tue, Apr 30, 2013 @ 07:05 AM
Do You Know What Numbers to Show Your Boss?
Regardless of your business, whether or not you are for-profit or not-for-profit, at the end of the day every company has to be focused on the financials. As much as we all hate to admit it, finance drive our many of our decisions. Money allows us to maximize our services, and grow our business as quickly as possible. Management faces many decisions that shape their company and that ultimately determines the successes and failures of their organization.
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Posted by Jasmine Henry on Sun, Apr 28, 2013 @ 07:05 AM
Metrics that Matter
Is it true that writers are allergic to math? I don’t think so. While research indicates that 40% of Americans hate math, the new content creator is a multi-talented machine. As HubSpot’s CMO Mike Volpe points out, “gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets.” He speaks the truth, but I believe that he’s also referring to the profession of marketing as a whole. The Internet has made it easier than ever to keep tabs on prospect and customer behavior, and apply these insights in real time. Besides, HubSpot makes tracking blog metrics as easy as simply signing in and checking out your homepage. We’ve highlighted the 5 most important metrics for content creators, what they mean, and how you can improve them:
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Posted by Jasmine Henry on Fri, Apr 26, 2013 @ 07:05 AM
Nobel-Prize-Worthy Marketing Metrics
So you don’t have a little love for Chuck Lorre’s sitcom The Big Bang Theory? That’s fine. I don’t really believe you. Even though no show will ever usurp the role of ABC’s Revenge in my heart, I’ve got a soft spot for Dr. Sheldon Cooper, the Texas-born theoretical physicist with an IQ of 187. In fact, he’s a little bit like marketing data, and that’s why I love them both so much. Sheldon and website analytics are both brutally honest to the point of disregarding other people’s feelings. Bear with me as I explain the importance of metrics, through the lens of television’s favorite nerd.
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Posted by Inbound Marketing Agents on Wed, Apr 17, 2013 @ 01:05 PM
Guest Post: Understanding Your Market
In small business advertising, the audience should define every marketing campaign. Knowing the needs and desires of a target demographic can help marketing representatives tie products, services and campaigns to their audience’s lifestyle and identity. No marketing pitch succeeds by aiming for undefined masses. Campaigns need specific targets so they can be personal, moving and effective.
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Posted by Jason Williams on Sun, Apr 07, 2013 @ 07:05 AM
Ingredients for Great SEO
First things first, I really like chocolate milkshakes. (There, I said it… No turning back.) I think they are delicious and no two are exactly the same. (Unless you buy two from same place, then they’re more or less exactly the same.) Though some are chocolat-ier and some are creamier than others, a chocolate milkshake is still a chocolate milkshake. Unless you go to Wendy’s, then it’s called a Frosty and it's delicious.
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Posted by Brittney Ervin on Tue, Mar 19, 2013 @ 07:05 AM
Clichés Content Creators Loathe
See what we did in the title? It’s no secret that bad writing is everywhere: in advertisements, blogs, books, and television. And few things pop up on a reader’s “I hate this” radar more often than reading content that is full of bad clichés. Not only are clichés a lazy way out of creating compelling content, but they can also bore and even annoy your reader. Do you know where a bored and annoyed reader goes? To the next blog, the one you didn’t write, the one that probably looks sterling in comparison. So even if it’s a cliché that you feel emotionally attached to, one that you’ve harbored a deep, possibly stormy relationship with throughout your writing career, the time has come. You two need to break up and never, ever, ever get back together.
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Posted by Sunday Avery on Mon, Mar 11, 2013 @ 07:05 AM
Surprise. You Don’t.
Are you using LinkedIn for your business? Or perhaps for personal networking? Maybe you think you’re a LinkedIn champ with a trophy shelf of wicked connections, but my friend, there is always room for a little improvement. Here are 10 wicked facts about everyone’s favorite site for posting pics of themselves in a studly suit.
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