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7 Social Media Lessons From a Lifetime of Networking Events

  
  
  
networking events

Professional Networking in the Digital Age

Social media is a business development professional’s dream. It’s never been easier in history to forge connections with exactly the right people. Some sales and marketing pros would argue that social media will never replace the importance of face-to-face meetings and conference calls. For B2B organizations, they’re almost certainly right.

New Infographic: The 6 Skills Marketing Managers Need to Become CMO

  
  
  
marketing manager

Today’s marketing leadership appears quite a bit different than it might have a decade ago. Marketers today are required to be more agile, analytical, and customer focused than ever before. According to recent study by Heidrick & Struggles, CMO candidates hired in the past 18 months are far more likely to:

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Battle Ready Marketing Ideas for EVERY Stage of the Buyer's Journey

  
  
  
buyers journey

Marketers have long recognized the power of blogging to engage potential customers, and are familiar with the need to post new content on a reliable schedule. Yet it is also critical to be sure you’re posting content that is right for your audience, making your readers want to engage—to share on social media and discuss with friends and colleagues—and opening the door to becoming leads in the sales pipeline.

15 Principles of Behavioral Psychology Sharp Marketers Exploit

  
  
  
behavioral psychology for marketers

Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes people act, and how to integrate it in campaigns, email marketing, content, and even graphic design.

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Strange-But-True 2015 Technologies, and Why Marketers Should Care

  
  
  
marketing technology

If you think the state of marketing, including product recommendation engines and concepts like snapchat social media marketing campaigns is bizarre, wait until you hear about some of the technologies featured at Mobile World Congress (MWC 2015) last week, as well as recent technology conferences like SXSW. Held in Barcelona, Mobile World is among the world’s largest technology gatherings, and drew a reported crowd of 70,000 in 2015. And let me tell you, some of the concepts that premiered this year are nothing short of shocking.

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How Do You Stack Up Against Your Competition?

  
  
  
spying on your competition is not always bad

Monitoring Your Online Competition Can Make You a Better Marketer

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Marketing Wins and Losses from Sunday's Big Game

  
  
  
super bowl tickets

Hits and Misses of Super Bowl XLIX

Suffering from Post-Super-Bowl-Depression-Disorder? Don’t worry--we’re tackling our favorite hits and fumbles of last night’s big matchup.

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5 GIFs to Hack Productivity at Work

  
  
  
new years resolution calendar

Made a New Year's Resolution to Be More Productive at the Office? Try These 5 Tricks to Make Your Resolution Stick in 2015

Around this time every year you hear people say, “It’s a new year, time for a new me!” And you’re probably sick of it right? Well what if that “new you” could help make your work week easier?

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5 Marketing Tech Gadgets Use in 2015

  
  
  
santas nice list image

A Marketer's Most Wanted Tech Toys for 2015

A curious thing happened to me this week. I saw children sitting on Santa’s lap at the Home Depot. Now, when I was a child, I remember Mom and Dad taking us to see the singing Santa at the mall or at school or at the country club. But I don’t ever remember going to see Santa at the home improvement store.

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3 Marketing Lessons Learned the Hard Way

  
  
  
marketing disasters to avoid

Avoid These Corporate Marketing #Fails in Your Own Promotional Efforts

An analysis released in March by Experian Data Quality found that 42 percent of marketing executives believe bad customer data is one of the biggest hurdles to scale for successful multi-channel marketing. A smaller study published in the Harvard Business Review in September found that investment in tracking customer attitudes and behavioral patterns could yield some companies an ROI upwards of 300 percent.

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