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A Social Media Channel Your Company Can't Afford to Ignore

Using LinkedIn For Your Company

Are You Making the Most of Your Company's LinkedIn Profile?

LinkedIn: It’s the working professional’s best social media ally, and yet a large number of people and businesses are not making the most of its serious networking and sales potential.


LinkedIn Groups Have Changed. Will Your Marketing Change Too?

LinkedIn Groups have changed

How Marketers Should Adjust to the Updated Platform 

LinkedIn Groups were introduced in 2004. At that time, there were 500,000 members. In contrast, today, LinkedIn has more than 380 million members. Needless to say, much has changed in the 11 years since Groups were created. That’s why they recently underwent a massive overhaul. As of October 14, all English-speaking members have access to the all-new LinkedIn Groups.


New Infographic: 13 Tips for LinkedIn SEO in 5 Minutes or Less


7 Social Media Lessons From a Lifetime of Networking Events

networking events

Professional Networking in the Digital Age

Social media is a business development professional’s dream. It’s never been easier in history to forge connections with exactly the right people. Some sales and marketing pros would argue that social media will never replace the importance of face-to-face meetings and conference calls. For B2B organizations, they’re almost certainly right.

Slideshare: 12 Sneaky SEO Tips to Boost Your LinkedIn Profile Views


Is Your LinkedIn Profile On Its A-Game?

When it comes to making business connections via social media, LinkedIn is king: in the third quarter of 2014, it reported 332 million users. That's a lot of potential business connections and potential job candidates. With so many opportunities to make these valuable connections, it's important that your LinkedIn profile presents your best professional face to the world. 


The 13 Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views

13 LinkedIn Profile SEO tips

Optimize Your LinkedIn Profile for Better Search Results

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5 Best Practices for Requesting LinkedIn Recommendations

Adding value to your LinkedIn profile with recommendations

Use Recommendations to Add Value to Your LinkedIn Profile 

LinkedIn has more than 300 million active users, at least as of May 2014. (That’s more than Twitter.)  One report found that 13% of these 300 million users log into the site at least one time per day. It’s safe to say, then, that this popular professional networking site should be taken seriously.

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