HubSpot vs. Marketo

As I interviewed for my next position in the wonderful world of marketing, I wondered if I would have to leave my golden days with the glitz and glamor of Marketo behind. I felt a strong connection with the marketing automation system that I had spent so much time with. It was my baby, as I implemented the system and married it to Salesforce, and what helped to create sales ready leads for my “client,” the sales team. First lesson learned, once you choose a marketing automation system, you have blinders on for all other solutions.

Are You Paying Too Much for Content?

Here's a toughy: Most PR and marketing agencies still benefit from the fact that business don't always track the true value that their marketing efforts are driving. They can tell their clients that they're investing in "branding" or equally vapid terms. It confuses their customers enough that they simply accept that marketers shouldn't need to prove that they're actually driving value for the business.

Life Lessons From Inbound 12

This content is coming to you live from Boston, Massachusetts, where our entire team of special agents is attending the Inbound Marketing Conference. We've had an action-packed two days of learning cutting edge-technique from the experts and networking with some real braniacs. To the right is an image of our team with the HootSuite mascot, Owli. Too often, I've read conference content that just comes across as clannish and filled with inside jokes. We're committed to actionable information, and here are the top lessons we learned today at Inbound 12:

HubSpot 3 Sets the Stage for Marketers to Dominate Inbound Marketing

Email Marketing: What We Know

“Your email should have a point. If you have nothing good to say, shut up!”

-Sam Mallikarjunan, Hubspot Experiments Manager, @Mallikarjunan

Facebook Best Practices for Business Pages

Defend Against Your Competitors With HubSpot

I Don't Have Time For Inbound Marketing!

We all want more ReTweets on Twitter.  The question is how do we get them?

If you want to increase engagement, site traffic, or even lead generation on Twitter you need to get ReTweets from your followers to increase your Reach.  This is no easy task as the average tweet only has a shelf life of 2.5 hours, so your tweets need to be interesting, valuable to your followers, and contain the top 20 Most ReTweeted Words & Phrases. 

A Rocking Keyword Strategy Can Save You Big Bucks