Guest Post: Make No Social Assumptions
Any time I'm asked where businesses should focus their social media marketing efforts, my default answer is, "Go where your target market or audience gathers, first and foremost. Everything beyond that is secondary." If your target audience isn't on Pinterest or Instagram, having a presence there shouldn't be a primary concern for your business. Elementary stuff, right? Then, there's Google+, which has fallen prey to a huge misconception among business owners and even a lot of digital marketers.