Posted by Bill Faeth on Fri, May 17, 2013 @ 07:05 AM
Improve Your Social Media Strategy
As social signals continue to play a more integral part in SEO, it's clear that the best time to get started on Google+ is yesterday. We were lucky to catch a few moments with Louisville, Kentucky-based Interactive Marketing Consultant Jonathan Payne. For more on his thoughts on why businesses can't neglect a Google+ presence, check out his IMA guest post The Huge Misconception Plaguing Google+.
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Posted by Inbound Marketing Agents on Sat, Apr 06, 2013 @ 07:05 AM
Guest Post: Make No Social Assumptions
Any time I'm asked where businesses should focus their social media marketing efforts, my default answer is, "Go where your target market or audience gathers, first and foremost. Everything beyond that is secondary." If your target audience isn't on Pinterest or Instagram, having a presence there shouldn't be a primary concern for your business. Elementary stuff, right? Then, there's Google+, which has fallen prey to a huge misconception among business owners and even a lot of digital marketers.
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Posted by Michelle Kraker on Mon, Mar 18, 2013 @ 07:05 AM
Rumor or Reality?
Today, businesses of every size are realizing the importance of having qualified, capable, full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter.
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Posted by Sunday Avery on Mon, Feb 11, 2013 @ 07:05 AM
Building the Perfect Strategy
Pizza and social media strategies aren’t so dissimilar. One is covered in cheesy goodness and makes you happy, and one is composed of (sometimes) cheesy content and makes everyone happy. But in order to succeed at creating both, you need to strategize a little. I’ll try to stretch this metaphor as wide as possible in order to explain this concept. Bon apétit!
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Posted by Jasmine Henry on Sun, Nov 11, 2012 @ 01:04 PM
Home Runs of the Week
Productivity is no buzzword. It’s a learned technique that’s never going anywhere, and the sharpest marketers (and employees and bosses) are the ones who are constantly adapting to the latest technology to be better and more efficient at their jobs. This week's Home Runs are all about teaching you to make the best use of current tools. Our top choices including topics that range from Pinterest as a viable platform for engagement to finally getting around to mobile-optimizing your website so your competitors can stop stealing your sales. Don't get too comfortable, because this week’s post is about to kick your weekend into high gear:
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Posted by Pat Owings on Fri, Oct 12, 2012 @ 08:17 AM
Can I Localize My Social Media Strategy?
One of our readers here at IMA recently posed a great question in the blog comments: how do I localize my social media presence? Is it possible to focus my brand's social media stalking and interactions on a specific, targeted area? It's a fantastic question that has a lot of relevance for many small businesses that don't have an international market or plans to expand in the near future. For your average local auto shop or specialty catering company, followers from another country can offer the benefit of a bigger following and engagement. However, they're not likely to ever make a purchase. Perhaps most interesting, it's not just local businesses that should think about targeting. Focusing heavily on key geographic areas can actually be an effective marketing maneuver for national brands.
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Posted by Pat Owings on Mon, Oct 08, 2012 @ 07:03 AM
The Social Media Big Picture
Back in 2006 when Facebook was a tiny community of procrastinating college students, Bill Gates famously stated "Content is King." Over the past 6 years, social media has exploded. There are now over 230 million Tweets published daily. How does a small business get noticed, gain a loyal following and generate revenue among the 1 billion active Facebook users? Your inbound marketing strategy needs to see the big picture of social media, and make sure you're using the networks to their full advantage:
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Posted by Jasmine Henry on Sun, Oct 07, 2012 @ 01:13 PM
Home Runs of the Week
Social media took center stage in the world of traditional media this week. Between Facebook's wise decision to go after spammers and fakes and the fact the network hit a staggering 1 billion active users, even newspapers have had social on their mind. Our favorite marketing blogs haven't been idle, and our RSS feeds were filled with some exceptional content.
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Posted by Jasmine Henry on Tue, Sep 04, 2012 @ 01:01 PM
Home Runs of the Week
It's been a great week at Inbound Marketing Agents thanks to Hubspot's Inbound 12 conference in Boston that our entire team attended, so we're giving a slightly different theme to our home runs post this week. Each of the pieces of content we're sharing isn't just outstanding, it was written by someone we met, connected with or listened to last week.
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Posted by Bill Faeth on Mon, Aug 13, 2012 @ 07:04 AM
Any of These Social Media Tactics Sound Familiar?
Black hat is inbound marketing slang term originally used to describe the practice of writing content for search engines, not people. Black hat SEO can involve keyword-stuffing, spinning articles and buying links. If you're writing content for the sole purpose of improving your search ranking and deliberating breaking rules in the process, you're probably wearing a black hat. Black hat practices are deliberately deceptive and focused on profit.
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