Boost Your Social Media Strategy!

Did you know that 80% of consumers prefer using Facebook to communicate with brands? With over 1.11 billion members worldwide, the social network is the world’s largest avenue for two-way dialogue between people and companies. Your fans aren’t just there for deals, discounts, or convenient customer service, either. Over 50% of people who follow a brand on Facebook are more likely to make a purchase and recommend their products and services to a friend. 

Rumor or Reality?

Today, businesses of every size are realizing the importance of having qualified, capable, full-time staff engaging and elevating their social media presence. However, because this role is still relatively new, some people think the job is best suited for a young intern or their tech-savvy granddaughter.  

"The Facebook" Grows Up

Social Ridiculousness

Rockstar Social Media Strategy

You guys, I think I’m in marketing love. A few weeks ago, a few of our content marketers went to see some live music. The second band that played  was this really chilled-out group of college sophomores, The Lonely Biscuits (TLB), from local Belmont University. They opened their mouths and it was pure musical magic. Jasmine (that’s me) fell deeply in musical love, Jen bought their EP, and we both went home to scope them out on social media. Enough about TLB, though. Let’s talk about marketing.

Building the Perfect Strategy

Pizza and social media strategies aren’t so dissimilar. One is covered in cheesy goodness and makes you happy, and one is composed of (sometimes) cheesy content and makes everyone happy. But in order to succeed at creating both, you need to strategize a little. I’ll try to stretch this metaphor as wide as possible in order to explain this concept. Bon apétit!

Explode Your Social Media Engagement

If your business isn’t on Facebook, it might as well just pack its bags and head on home. The latest data indicates that 90% of small businesses are using the platform to connect with prospects and brand advocates. Maintaining an active presence on the world’s favorite social media network is an invitation for your fans to connect with your brand. Advertising, content promotion, and customer service opportunities are just a click away.

Decoding Graph Search

Since Facebook announced the launch of their social search functionality, known as graph search, inbound marketers everywhere have been curious about the implications behind it. Stated Facebook founder Mark Zuckerberg at the press conference, “Graph search is the kind of product we love to build at Facebook — we’re really proud of it.” If the product works as promised, consumers could find themselves able to receive word-of-mouth recommendations straight from their laptops. Curious where your friends in San Francisco like to purchase their lattes? Graph search can answer that question.

Nashville Dominates Facebook

Because everyone and their grandmother are on Facebook, it can be difficult to make your business’s profile stand out in the crowd. Are you stuck trying to figure out how to build a great Facebook page? IMA has researched what five of the top companies in Nashville do to keep their thousands (or millions) of Facebook fans engaged, and based on our findings we’ve compiled a handy list of how to create a top-notch Facebook profile for your business:

Will Photo Filters Bring Down the Tweet Empire?

Recently, Twitter announced the new photo filters that allow users to edit and enhance photos right from the Twitter app on their smartphones. It took approximately one minute for the world to implode, as everyone began to wonder what this meant for Twitter’s previously copacetic relationship with Instagram and, consequently, what it meant for their own ability to distribute visual content on social media. 

Not long ago, the social media world was in an uproar because Facebook purchased the Instagram app for a billion dollars and moved the entire team to the Facebook headquarters. For a short time, we all wondered what this might mean for our beloved photo-sharing app, but it turned out to be no big deal. After a few weeks, we all returned to our usual Tweeting and Facebooking ways, still using the Instagram app as we always had.

This time, things are different. This time, the Instagram staff is taking the slight personally. As of Monday, December 10, the formerly friendly partnership between the two fell apart, leaving us all wondering once again what it all means for our social media marketing and communication. As of today, we’re all looking at these potential problems and outcomes:

Kill Two Birds with Two Stones 

The connection between Instagram and Twitter allowed users of both social media platforms to communicate with followers of two separate programs with one post. The efficiency in reaching out to two social media groups with one click of a button made the Instagram/Twitter connection exceptionally attractive. We’re busy and important people. We want to do things once and be done with it, which means we’ll all need to make a choice.