Social Media 101: What is the Value of a Hashtag?
A little bit late to the hashtag party, Facebook introduced searchable hashtags to its site in June. Twitter and Instagram have used hashtags for quite a while, and the popularity of hashtags from these networks is responsible for the symbol being part of everyday conversation. Many people send text messages including tags, and in the past they would ironically use hashtags on Facebook despite being non-functional. Hashtags are everywhere, from t-shirts, billboards, to TV shows, and anywhere else you can think of. Facebook was one of the few places hashtags didn’t appear, but now they finally joined the #party. Today's social media 101 lesson will talk about the hashtag and its use on Facebook.