Will Photo Filters Bring Down the Tweet Empire?
Recently, Twitter announced the new photo filters that allow users to edit and enhance photos right from the Twitter app on their smartphones. It took approximately one minute for the world to implode, as everyone began to wonder what this meant for Twitter’s previously copacetic relationship with Instagram and, consequently, what it meant for their own ability to distribute visual content on social media.
Not long ago, the social media world was in an uproar because Facebook purchased the Instagram app for a billion dollars and moved the entire team to the Facebook headquarters. For a short time, we all wondered what this might mean for our beloved photo-sharing app, but it turned out to be no big deal. After a few weeks, we all returned to our usual Tweeting and Facebooking ways, still using the Instagram app as we always had.
This time, things are different. This time, the Instagram staff is taking the slight personally. As of Monday, December 10, the formerly friendly partnership between the two fell apart, leaving us all wondering once again what it all means for our social media marketing and communication. As of today, we’re all looking at these potential problems and outcomes:
Kill Two Birds with Two Stones
The connection between Instagram and Twitter allowed users of both social media platforms to communicate with followers of two separate programs with one post. The efficiency in reaching out to two social media groups with one click of a button made the Instagram/Twitter connection exceptionally attractive. We’re busy and important people. We want to do things once and be done with it, which means we’ll all need to make a choice.