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Inbound Marketing Blog

    6 Must-Reads for Increased Enterprise Lead Generation

    Posted by Jessica Bowers Hopson

    Lead generation is something that most marketers struggle with at some point. Yet, it’s also one of the most important aspects of a marketer’s role, since more leads means more potential revenue.

    As you approach lead generation campaigns, either as a seasoned veteran or a complete newbie, it’s important to constantly be learning. New tools and techniques are instrumental for constantly generating new leads for your company or clients.

    We’re voracious readers at IMA, and of course love to read anything relating to marketing—in this case enterprise lead generation. This list contains a few of our favorite books on the subject, and we’re sure you’ll find plenty of actionable information in each one.

    1. Maximizing Lead Generation: The Complete Guide for B2B Marketers

    By Ruth P. Stevens

    Written by world renowned marketer Ruth P. Stevens, who has lead the marketing departments of IBM and Time Warner and is a marketing professor at Columbia Business School, this guide will help you bring science and systemization to your lead generation process.

    Promising review:

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    2. Lead Generation for the Complex Sale

    By Brian J. Carroll

    Written by the CEO of InTouch Inc., this book will help you identify your target leads, and will take you step by step through how to align sales and marketing efforts. Better yet, you’ll learn how to use multiple lead generation tools and prevent slow times in your sales cycle.

    Promising review:

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    3. The New Rules of Lead Generation

    By David T. Scott

    This book explores seven of the most successful lead generation tactics, including email, direct mail, SEO, and social media. More importantly, it examines how these techniques have changed recently, and predicts how they’ll continue evolving in the future.

    Promising review:

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    4. Lead Generation for Dummies

    By Dayna Rothman

    If you’re new to lead generation, or your current campaigns are struggling, this is the book for you. You’ll learn how to create a lead gen campaign that uses both inbound and outbound marketing, how to use lead scoring, and how to track the ROI of your efforts.

    Promising review:

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    5. Growth Hacker Marketing

    By Ryan Holiday

    Learn how huge companies including Facebook and Airbnb have generated leads—and repeat customers—with small budgets using growth hacking. While growth hacking may not be the only lead gen tool you need, this book is certain to help you understand the technique and how to implement it.

    Promising review:

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    6. The Marketing Director’s Guide to the Science of Enterprise Lead Generation

    By Inbound Marketing Agents

    This eBook provides practical and actionable knowledge on enterprise lead generation, including how to use lead scoring and segmentation. Plus, it includes information on understanding the buying cycles of your customers.

    Now that you have a handy list of enterprise lead generation resources, it’s time to get reading! As you work through these books, don’t hesitate to reach out to us here at Inbound Marketing Agents if you have any questions.

    We’re available to help you create a lead generation campaign that’s customized specifically for your business and target audience. We’ll even build and manage your funnels if you don’t have time to do it, or teach you how to do it yourself.

    Contact us today for more information on how IMA can help you generate more leads.

    Topics: Lead Generation