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Inbound Marketing Blog

    5 Tips for Better Copywriting on Social Media

    Posted by Brittney Ervin

    Social media savvy is perhaps more important for brands in 2016 than ever before.

    More people are relying on social media to get their news, and ad revenues for digital sources (namely Google and Facebook) are growing at mind-boggling rates.

    Brands know how important it is to get in the social media race. But many of them struggle to find their voice (and their spellcheck) when publishing content on social media.

    Maybe you’ve made a few spelling faux pas or design missteps when publishing on social.

    That’s okay!

    We’ve compiled a list of tips for whipping your brand’s social media physique into top shape.

    Be Personal

    Social media is just that—social. It’s the world where people connect with one another, and where consumers connect with brands on a personal level.

    Ditch the stiff business rhetoric.

    Your audience is looking for accessible, easy-to-absorb copy when they’re on social. Draw them in on a personal level:

    • Using first-person pronouns like “I” or “We” can help you establish an identity that’s more accessible than a business name or company motto
    • Include your audience; address them directly in posts
    • Cut through the fluff. Be direct and authentic in your language.

    Producing copy that has a personal tone is important, no matter the platform. Determining whether or not to be casual or formal in your topics, however, does depend on your brand and the platform you’re on.

    Spellcheck, and Then Spellcheck Again

     There are endless accounts of companies who embarrassed themselves to no end by misspelling easy words on social media.

    Don’t be the company that makes it onto a Forbes listicle about embarrassing social media spelling gaffes.

    Be the company who spent an extra five minutes spell checking before clicking “publish.”

    Brevity is Your Friend

    The nature of social media is that shorter is usually better.

    Twitter relegates your tweets to 140 characters; Facebook only allows so many words before “See More” covers up your content.

    Besides, the ideal length of a Facebook status update is reported to be around 40 characters, so lengthy diatribes aren’t encouraged, regardless of the looser restrictions on character count.

    In fact, NPR did a study that found that shorter posts (40 characters or less) performed better when it came to click-thru rate on Facebook. Their data was corroborated by another, separate study from BufferApp.

    Let’s Get Visual

    Social media lends itself very well to visual content.

    In fact, visual content gets more engagement than text-only content across all major social networks.

    We’ve been preaching the value of visuals for a while. Video, in particular, has seen skyrocketing success on multiple social media platforms in the past few years.

    The way you say things is important, yes.

    But you have to accompany your amazing copywriting with visuals that will attract, stimulate and engage your audience.

    Consider creating customer images with text on them, in line with your company’s branding and tone.

    Creating videos branded with your company logo and featuring members of your team will help provide more engaging content for your audience; it will also help to humanize your company, which is highly important in a realm like social media.

    Check out our blog on how to transform your office into a video recording studio.

    Don’t Be Afraid to Utilize Helpful Tools

    You aren’t alone on the social media copywriting raft.

    Lots of individuals and companies have trouble figuring out how to say what they feel in a concise and social-friendly format.

    Not to worry; there are tons of resources out there to help you communicate better, without reading a book or attending a day-long seminar.

    Some of our favorite writing-focused tools to try out?

    Your company can be a social media copywriting stalwart; all you have to do is get your game plan in line. Consider these tips next time you head to Facebook or Twitter; you might just see your post engagement skyrocket.

    Can IMA help your business succeed on social media? Check out our resources page!

    Visit Our Resources Page

    Topics: Social Media