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Business Email Etiquette Rules You Should Adopt Today

  
  
  
Too Many Emails in Your Inbox

How You Communicate in Email Reflects Your Personal & Business Brand

How many emails do you currently have in your work inbox? “Too many” is a common response among busy professionals these days.

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3 Ways to Protect Your Site from Penguin 3.0

  
  
  
Group of Penguins

Google’s Long-Awaited Penguin Update Finally Rolls Out; So How Do You Avoid Being Impacted?

Over the weekend, Google confirmed the release of Penguin 3.0, an update that SEOs have been anticipating for more than a year.

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How to Tweet Like a Celebrity

  
  
  
Tweet like a celebrity

3 Ways to Build Your Twitter Brand by Tweeting Like the Stars

As IMA's social media manager, one of the most commonly-asked questions I get related how to improve social media stats – and rightfully so. However, one question that is a bit more specific is, “How do I make my Twitter account like my favorite celebrity’s account?”

Listening to Your Customers: What's Your Strategy?

  
  
  
customer service

Are You Truly Listening to Your Target Audience?

At Inbound 2014, our campaign manager Rachel learned a lot about what it means to truly listen to your audience and engage them at their interest levels, rather than creating arbitrary or negligent content that doesn’t serve them.

Are Your Videos Reaching the Right Viewers?

  
  
  
Video is a key component of content strategy

5 Corporate YouTube Channels Effectively Targeting The Right Buyer Personas

Video is becoming an increasingly popular form of content. In fact, 74% of internet traffic in 2017 will be video, estimates Invodo. Easily digestible, easily sharable and easily brandable, video as a communication platform should not be overlooked.

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HubSpot Users Rejoice: We Now Have a Content Calendar!

  
  
  
Create and Manage Content with HubSpot Calendar

How to Plan and Manage Your Content Strategy With HubSpot’s New Editorial Calendar Tool

When HubSpot unveiled its new CRM tool at INBOUND 2014, it also rolled out a series of new features for HubSpot users, including Sidekick for managing customer relationships.

Panda 4.1: What Content Marketers Need to Know

  
  
  
Panda 4.1 Updates Impacts Content

Should You Reevaluate Your Content In Light Of Google's Latest Algorithm Update?

If you have noticed a significant change in your search rankings in the last two weeks, it could be related to Google’s latest algorithm change: Panda 4.1. The update, which began rolling out on September 25, has affected 3-5% of search queries worldwide to this point.

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Building a Better Infographic

  
  
  
Build a better infographic

7 Ways to Make Your Design More Shareable

Infographics are all over the web these days. They are great ways to provide shareable, visual content with your readers, not to mention being great for SEO.

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5 Best Practices for Requesting LinkedIn Recommendations

  
  
  
Adding value to your LinkedIn profile with recommendations

Use Recommendations to Add Value to Your LinkedIn Profile 

LinkedIn has more than 300 million active users, at least as of May 2014. (That’s more than Twitter.)  One report found that 13% of these 300 million users log into the site at least one time per day. It’s safe to say, then, that this popular professional networking site should be taken seriously.

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Increase Your Video SEO in 4 Steps [VIDEO]

  
  
  
4 Steps to SEOing Your Video

Optimize Your Video for Search Results and Shares

Here's a statistic that should make you stop and think: After 72 hours, the average person will remember 10 percent of what he reads but 95 percent of what he sees in a video. 95 percent.

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