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50 Totally Un-Boring Ideas for Social Media Marketing Content

  
  
  
social media content

Blog post link. News article link. Infographic link. YouTube link. Yawn.

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Real-Life Confessionals: 5 User Experience Mistakes We’ve ALL Made

  
  
  
user experience mistakes

How does your website appear to first-time visitors?

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5 Colossal Ways Content Marketing Will Change in 2016

  
  
  
content marketing

26% of all marketing dollars in the US are now directed toward custom, branded content, according to the latest research by the CMO council. Considering that content marketing was in it’s infancy stages just a decade ago, this fact is absolutely staggering.

15 Quick Tips for Building an Online Community

  
  
  
online community building

How common is online community?

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Battle Ready Marketing Ideas for EVERY Stage of the Buyer's Journey

  
  
  
buyers journey

Marketers have long recognized the power of blogging to engage potential customers, and are familiar with the need to post new content on a reliable schedule. Yet it is also critical to be sure you’re posting content that is right for your audience, making your readers want to engage—to share on social media and discuss with friends and colleagues—and opening the door to becoming leads in the sales pipeline.

The Art of Expectation Management: a Crash Course in Client Communications

  
  
  
client expectations

How often will your clients hear from you?

SEO Infographic: a Brief History of Panda and Penguin

  
  
  
seo infographic

A History of Google Search Algorithms

Nearly everyone uses Google to search for what they need on the web. In fact, well over 80% of consumers perform product and service research using search engines. Many of us can't even remember or imagine a world where answers, dinner, and branded solutions were any harder to find than a search on our smart phones.

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4 Mega Factors to Consider When Branding (or Rebranding) Your Blog

  
  
  
blog branding

Whether you’re an individual or a professional content marketer thinking about beginning your first blog, branding is far too important of a factor to neglect during this process. Developing a reputable and successful blog requires a considerable amount of time and attention spent to craft a blog worth reading. Before you impulsively pick a name like "business blog," put some time towards branding and selecting the perfect title.

15 Principles of Behavioral Psychology Sharp Marketers Exploit

  
  
  
behavioral psychology for marketers

Exceptionally great marketing motivates people. The world’s best marketers are experts in tools and techniques, but they’re also well-versed in behavioral psychology. They understand what makes people act, and how to integrate it in campaigns, email marketing, content, and even graphic design.

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Strange-But-True 2015 Technologies, and Why Marketers Should Care

  
  
  
marketing technology

If you think the state of marketing, including product recommendation engines and concepts like snapchat social media marketing campaigns is bizarre, wait until you hear about some of the technologies featured at Mobile World Congress (MWC 2015) last week, as well as recent technology conferences like SXSW. Held in Barcelona, Mobile World is among the world’s largest technology gatherings, and drew a reported crowd of 70,000 in 2015. And let me tell you, some of the concepts that premiered this year are nothing short of shocking.

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