Posted by Jen Barry on Wed, May 22, 2013 @ 07:05 AM
Take a Running Start
After years of working as a content marketer, some things eventually become a part of daily life. Keywords are like breathing, and content calendars are more important than daily planners. I reached this point in my career about two years ago, and since then, the basic concepts of content marketing have just been a part of who I am—not just what I do. Until this week, I had no idea I had reached this level. I believed I was simply a writer. Writing books, writing music reviews, writing marketing content—it was all just words to me.
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Posted by Inbound Marketing Agents on Tue, May 21, 2013 @ 07:05 AM
Boost Your Social Media Strategy
Are you looking for new ways and tools to help manage your social media marketing campaigns? Would you like to learn how to gain a better insight into your target audience or compare your company against your competitors? The following are five social media management tools that you need to check out, to identify whether they're
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Posted by Jasmine Henry on Mon, May 20, 2013 @ 07:05 AM
B2B Social Media Strategy Brilliance
Would you rather look at pictures of delicious cupcakes, or power cords? It’s an unfortunate reality that some brands have a built-in disadvantage when it comes to producing engaging social media content. No matter how artfully you’ve presented a picture of your brand’s car parts, it lacks the mass appeal of food, or fashion. However, that doesn’t mean that you can’t develop an engaged following, or serious social media promoters. It just means you need to work a little harder to achieve the attention you deserve. To inspire your pinning, posting, and Tweets, we’ve curated a list of “boring” brands you can’t help but love:
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Posted by Angela Suico on Sun, May 19, 2013 @ 07:05 AM
Previously the Greatest Things Since Sliced Bread
It’s amazing how technology has evolved over the past 20 years. From clunky desktop computers to sleek and inconspicuous smartphones, our devices have become faster, stronger, and better. So have the websites that we visit on a daily basis. Inspired by our past post on gone and almost forgotten Facebook features, we’ve compiled a list of some Internet sites that were once web giants.
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Posted by Angela Suico on Sat, May 18, 2013 @ 07:05 AM
Does “Rick Rolling” Ring a Bell?
What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a reflection of modern times. Which ever side of the language debate you’re on, there’s no denying that the Internet has changed how we speak and talk. Here are a few things that have happened to the English language, thanks to the wonder of the world wide web.
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Posted by Bill Faeth on Fri, May 17, 2013 @ 07:05 AM
Improve Your Social Media Strategy
As social signals continue to play a more integral part in SEO, it's clear that the best time to get started on Google+ is yesterday. We were lucky to catch a few moments with Louisville, Kentucky-based Interactive Marketing Consultant Jonathan Payne. For more on his thoughts on why businesses can't neglect a Google+ presence, check out his IMA guest post The Huge Misconception Plaguing Google+.
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Posted by Jen Barry on Thu, May 16, 2013 @ 07:05 AM
Do People Think You’re a Marketing Robot?
As you navigate the path of inbound marketing, many phrases will be tossed your way. How many times have you heard “blogging for business,” “top of the funnel,” “social media strategy,” or “business branding”? Understanding what these terms mean and how they apply to you isn’t too hard, but figuring out how to put this knowledge into action isn’t always as easy.
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Posted by Angela Suico on Wed, May 15, 2013 @ 07:05 AM
Words We All Loathe
Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct, part cultural exposure. There are some words that just make us uncomfortable, because they conjure unpleasant associations. Sickness, bodily functions, sexual activity, etc. For others, they see how strongly others react to a word and adopt those reactions themselves.
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Posted by Jasmine Henry on Tue, May 14, 2013 @ 07:05 AM
Stats for Your Social Media Strategy!
Tell me the truth - is there such thing as a social media statistic that isn’t mind-blowing? The growth of major networks like Facebook, Twitter, and Google+ has fundamentally changed the way we connect with our friends and brands in less than 10 years time. When I was in college, Facebook was a status symbol for students. Now, it’s one of the world’s biggest information highways. Join us to discover 60 of the most surprising stats we’ve encountered lately:
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Posted by Michelle Kraker on Mon, May 13, 2013 @ 07:05 AM
Social Media Strategy Reset
I get approached all the time by business owners that fully realize the value of social media, but don’t really know what to do with it. We have a discussion that typically begins with "what the heck do I post on my social media channels?" Never fear, I will tell you. Here are some suggestions to help you with social block:
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