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Creating a Workplace Your Employees Actually Want to Work In

Bored employees often lack motivation to work hard

Are your employees motivated to work?

As business owners and managers, we want to believe that our employees are eager to arrive promptly to the office everyday and get right to work. Unfortunately, when we ask ourselves whether our employees are as excited about work today as we are, our uniform answer would likely be a resounding “no.” The question then must arise, “How do I motivate my employees?”

12 Free SEO Tools You Can't Afford Not To Be Using

12 Free SEO Tools

Free SEO Tools the IMA SEO Team Uses Daily 

Knowing what SEO tools to use and which ones to stay away from are one of the key elements of a great SEO when it comes to time management, efficiency, and providing results for clients or your own website. Even though we use SEO Tools that we pay for, we are going to provide you with our 12 favorite free tools below.


Why Does Your Website Need a Blog?

Business Blogging

The Value of Business Blogging

So you’re new to the world of online content, and don’t exactly understand the role that blogs play in getting your company’s website exposed to the right kinds of viewers. Do people even read blogs? you wonder, ponderously. Well, according to SocialMediaToday, 77% of internet users read blogs and 81% of U.S. consumers trust advice and information from blogs. So it turns out that if you want your company to be a visible to the right kind of viewers on the internet, you’ve got to reach them by producing great content, namely a blog, that will be attractive and useful to them. Here are a few reasons why your company’s website really needs a blog.

Empowering Versus Victimizing Your Employees

Business advice

What Are Your Motivation Tactics?

There have been hundreds of books and articles written on how to motivate one’s employees. All manner of theories and ideas have been introduced, from those that insist that employee motivation lies with financial reward to those that declare you must motivate your employees based on their age group. What many of these theories and ideas don’t express is how deeply employee motivation is tied to personalities, company culture, and the style of management employees receive.   

8 Must Answer Questions Before You Start Inbound Marketing

inbound marketing

Are You Ready for Inbound Marketing?

Most businesses that contact us are looking for guidance on how to get started with inbound marketing.  They know what it is, or at least have an idea, but they aren't sure where to start or have greatly underestimated the time commitment and complexity of managing a fully executed inbound marketing plan.  If your a marketer or agency owner you know this all to well especially the underestimation of the time commitment.

Why You're Doing Social Media All Wrong

social media marketing

Focus on Being Social, not on how to do social media!

This is a great quote from Jay Baer from Convince & Convert that is spot on for most that are trying to conquer social media marketing.  We see so many people trying to figure out and build a system that will generate traffic to their site and leads for the sales team, but the forget about the most important component of social media and that is being social.


How to Make Mobile-Happy Content

Guest Posts

The Value of Mobile-Happy Content

By Justin Gray, CEO of LeadMD


Is Social Media Monitoring Keeping You from Being Social?

social media

Find Better Ways to Keep Up With Your Social Media Platforms

Do you have more social engagement on your plate than you have time for? When it comes to choosing a social media monitoring and engagement platform, you need to begin your planning process by asking yourself this question. You must first determine your need and if it is really worth your cost (even if the program is free).


Neuromarketing –You (Don’t) Know (Why) You Want It

Inbound Marketing

Is Neuromarketing Something to Fear?

There’s a lot of buzz about the relatively new field of study known as “neuromarketing” which uses brain imaging and body response testing (biometrics) to evaluate the strengths, weaknesses and effectiveness of different marketing strategies and advertisements.

3 Characteristics of Websites That Don't Suck

Inbound Marketing

Stop The Website Madness

I don't know about you, but I hate visiting websites that suck.  
They can complicate the process of contacting them when the only way to do so is to call.  They often have way too much text on their homepage, more links than Craigslist, and their homepage loading times rival how long it took Pete Rose to admit he bet on baseball.

If your website sucks, you can be certain that it is doing your business a serious disservice.  The problem is that most business owners don't know what is causing the poor visitor experience that is leading to little or no sales from their site.  So let's change this.  Doing so may involve a coder and some serious effort on your part, but the benefits to be enjoyed from creating a better website will pay world of dividends in the long run.

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