Creating Marketing Content to Match Each Stage of the (Linear) Buyer's Journey
Mapping your marketing funnel to match the sales cycle probably isn’t a new concept. With a SMarketing funnel in place, you knew every piece of content you created had a specific purpose. Is that SMarketing funnel still doing its job? Have you seen an increase in leads, or do you spend all your time thinking in circles?
Rather than thinking in circles, maybe you should start thinking in a straight line. Sure, we want our buyers to come right back for more, but when they do, will they start back at the beginning? No, and that’s why they don’t need to be funneled through the awareness stage again. If you’re not providing what they need, they may find it on your competitor’s website. It’s crucial to kick this cycle to the curb.
At every organization, buyers pass through three stages before making a purchase: