Does your content marketing strategy appeal to all of your buyer personas?
As content marketing has become a mainstay under the larger umbrella of marketing, most businesspeople are familiar with the basics. Use various types of content through multiple channels in order to attract and nurture prospects and customers? Got it. But what’s a business to do when its target buyers are less traditional? If you serve a demographic that spends all its time on social media, for instance, it can be easy to disperse the bulk of your content across the most popular platforms. However, if your clientele is a little less predictable, targeting them with content can be trickier. Here are a few tips for finding success with content marketing, even if your audience’s behaviors are harder to figure out.