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How Sharp Brands Handle a Corporate Crisis in the Social Media Age

  
  
  
social media crisis management

Not every organization will face a crisis. From offensive social media posts to offline crises, such as data breaches, a simple mistake can immediately place a company squarely in the spotlight.

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Sitting with Zak Becker: A Day in the Life of an Agency SEO Professional

  
  
  
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Methodical data collection. Trend analysis. Big picture.

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Client Retention Tactics: How is YOUR Client Happiness Index?

  
  
  
client happiness index

"Increasing customer retention rates by 5% increases profits by 25% to 95%."

How important is user experience? 9 things you need to know about UX.

  
  
  
user experience

UX is based on 200 years of scientific knowledge, 30 years of industry best practices and specifically applied research. - @mashable

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5 Reasons Reasons Traditional Marketers are Scared of Growth Hacking

  
  
  
growth hacking

Is growth hacking inbound marketing in disguise, with an aggressive new name? Is it some unholy combination of marketing, finance, and public relations? Are so-called growth hacking professionals really just jargon addicts with a background in startup marketing?

Changes to Google Adwords: Updates from the 5/5 Livestream

  
  
  
google 5/15 product announcements

There's been some major updates in the paid search realm these past few weeks.

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5 Types of Productivity Tools Every Marketing Professional Needs

  
  
  
productivity tools

Productivity tools are absolutely critical.

How to Hold SMarketing Meetings that Benefit Sales AND Marketing

  
  
  
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Did you know that lost sales productivity and wasted marketing budget costs companies at least $1 trillion a year?

3 Steps to Creating a Blog Content Calendar

  
  
  
content marketing calendar

Do you know what you're blogging and posting about next Saturday?

SEO FAQ: What is Your Brand’s Real Risk of Spam Penalization?

  
  
  
seo spam penalization

Spam penalization is no myth. Organizations whose websites are perceived as untrustworthy by Google can experience a sudden drop in rankings. For brands of all sizes, this drastic drop can cause a serious and instantaneous drop in revenue.

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