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Absolutely Everything You Need for #Winning at Content Curation

  
  
  
content curation

75% of marketers don’t have time to create custom content, according to Curata. Even if they do, time and resource constraints can limit velocity, quality, or marketers’ ability to effectively promote their branded assets.

Outbound vs. Inbound Marketing: Can You Have One Without the Other?

  
  
  
inbound versus outbound marketing methods

Can you run a successful inbound marketing strategy without any direct mail, offline events, or other forms of outbound marketing? Can you grow your company on outbound marketing alone without any inbound marketing efforts?

7 Marketing Skills You Really Need in 2015 and Beyond

  
  
  
Inbound Marketing

Marketing Skills for Marketers of Today and the Future

This is a guest post from blogger Jasmine Henry.

Zappos’ WOW Philosophy: Tips for Fostering Customer Delight

  
  
  
creating customer delight

Improving Customer Delight in Your Business 

As inbound marketers, it is easy for us to get caught up in the process of generating leads. After all, isn’t the purpose of business to acquire customers and make money? However, we often become so focused on attracting customers that we forget about a factor that is just as important: customer delight.

Inventive Ways to Keep Your Team Connected While Your Business Grows

  
  
  
join remote employees

Scaling Your Business By Going Remote

According to Forbes, by the end of this decade between one-third and one-half of all employees in the United States will work remotely. Younger workers are accustomed to using technology to do business without the need for an office. The smart business owner realizes that remote teams are a cost-effective way to grow a business, if you can keep your team connected.

How Facebook's Latest Change Could Affect Your Business

  
  
  
Facebook purging likes

Should Small Business Marketers Be Worried Facebook is Purging Inactive Likes

Last week, Facebook announced that March 12th would mark the beginning of a major upcoming purge of likes from “deactivated and memorialized accounts.” Over the next several weeks, likes and comments from inactive accounts on business pages and posts will slowly begin to disappear. What does this mean? Well, if you have a business Facebook page you’ll almost certainly see a slight drop in your fans count. Aside from that? There’s really very few negative effects you can expect from this upcoming purge of inactive likes.

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How Do You Stack Up Against Your Competition?

  
  
  
spying on your competition is not always bad

Monitoring Your Online Competition Can Make You a Better Marketer

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9 Productivity Hacks for Busy Entrepreneurs

  
  
  
hacks to achieve goals

Learn to Stay Focused During the Workday to Stay Focused on Business

We live in an age of distraction, making it more difficult than ever to stay focused and be productive. To help you combat the onslaught of disruptions here are nine productivity tips to help you stay focused so you can take care of business.

Teaching the Next Generation of Social Media Marketers

  
  
  
mentor marketing students

Have You Considered Volunteering With and Mentoring Marketing Students? Maybe You Should.

One of the greatest things about social media is how busy it keeps us, whether it’s entertaining us for hours with mindless scrolling of the news feeds on Twitter, Facebook and Instagram or researching the constant change in new ways of optimizing our marketing efforts.

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Google to Start Penalizing Non-Mobile Sites

  
  
  
Mobile Sites to Be Rewarded by Google

A New Algorithm Update Will 'Significantly Impact' Sites Without Mobile Compatibility

Rumors have been circulating for some time. The warning signs have been there, showing us the way. And, as of last week, the news is official: Google wants you to mobile-ize your website. 

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