Posted by Angela Suico on Sun, May 19, 2013 @ 07:05 AM
Previously the Greatest Things Since Sliced Bread
It’s amazing how technology has evolved over the past 20 years. From clunky desktop computers to sleek and inconspicuous smartphones, our devices have become faster, stronger, and better. So have the websites that we visit on a daily basis. Inspired by our past post on gone and almost forgotten Facebook features, we’ve compiled a list of some Internet sites that were once web giants.
Read More
Popular Articles:
Posted by Angela Suico on Sat, May 18, 2013 @ 07:05 AM
Does “Rick Rolling” Ring a Bell?
What does it mean that some people, instead of just saying “by the way,” use its acronym “btw” (which actually takes fewer syllables than saying the entire phrase, fyi)? Some may say that it’s sad evidence that our language is being polluted, while others may say it’s just a reflection of modern times. Which ever side of the language debate you’re on, there’s no denying that the Internet has changed how we speak and talk. Here are a few things that have happened to the English language, thanks to the wonder of the world wide web.
Read More
Popular Articles:
Posted by Bill Faeth on Fri, May 17, 2013 @ 07:05 AM
Improve Your Social Media Strategy
As social signals continue to play a more integral part in SEO, it's clear that the best time to get started on Google+ is yesterday. We were lucky to catch a few moments with Louisville, Kentucky-based Interactive Marketing Consultant Jonathan Payne. For more on his thoughts on why businesses can't neglect a Google+ presence, check out his IMA guest post The Huge Misconception Plaguing Google+.
Read More
Popular Articles:
Posted by Jen Barry on Thu, May 16, 2013 @ 07:05 AM
Do People Think You’re a Marketing Robot?
As you navigate the path of inbound marketing, many phrases will be tossed your way. How many times have you heard “blogging for business,” “top of the funnel,” “social media strategy,” or “business branding”? Understanding what these terms mean and how they apply to you isn’t too hard, but figuring out how to put this knowledge into action isn’t always as easy.
Read More
Popular Articles:
Posted by Angela Suico on Wed, May 15, 2013 @ 07:05 AM
Words We All Loathe
Word aversion is the feeling of discomfort or even disgust triggered in people by a certain word—not because it was used incorrectly, but because the sound of the word itself is displeasing. What can explain this phenomenon? Jason Riggle, a professor of linguistics at University of Chicago, believes it’s part instinct, part cultural exposure. There are some words that just make us uncomfortable, because they conjure unpleasant associations. Sickness, bodily functions, sexual activity, etc. For others, they see how strongly others react to a word and adopt those reactions themselves.
Read More
Popular Articles:
Posted by Jasmine Henry on Tue, May 14, 2013 @ 07:05 AM
Stats for Your Social Media Strategy!
Tell me the truth - is there such thing as a social media statistic that isn’t mind-blowing? The growth of major networks like Facebook, Twitter, and Google+ has fundamentally changed the way we connect with our friends and brands in less than 10 years time. When I was in college, Facebook was a status symbol for students. Now, it’s one of the world’s biggest information highways. Join us to discover 60 of the most surprising stats we’ve encountered lately:
Read More
Popular Articles:
Posted by Michelle Kraker on Mon, May 13, 2013 @ 07:05 AM
Social Media Strategy Reset
I get approached all the time by business owners that fully realize the value of social media, but don’t really know what to do with it. We have a discussion that typically begins with "what the heck do I post on my social media channels?" Never fear, I will tell you. Here are some suggestions to help you with social block:
Read More
Popular Articles:
Posted by Jessica Iansmith on Sun, May 12, 2013 @ 07:05 AM
Content Marketing Strategy Mistakes
Email marketing is a complicated aspect of a content marketing strategy, no doubt about it. You are dealing with so many moving variables at once. The most important thing in this equation is your leads. We want them all to like us, love our products and services, and purchase from us not once, but many times. So how do we keep their attention and avoid triggering unsubscribes during the process of communicating with them? There are a few things to consider in the planning of your email marketing. How often should you send emails to your leads? What type of information should you be sending to them? What happens if someone does unsubscribe? We've outlined need-to-know factors below:
Read More
Popular Articles:
Posted by Jasmine Henry on Sat, May 11, 2013 @ 07:05 AM
Are You Flubbing Social Media 101?
In the future, there won’t be traditional social media managers. I know this is a controversial stance, but hear me out. According to the experts, 2011 was the year of social media. 2012 was the year of content marketing. And 2013? In the words of Marketo’s head social media strategist Jason Miller, this is the year where the two factors converge.
Read More
Popular Articles:
Posted by Jasmine Henry on Fri, May 10, 2013 @ 07:05 AM
Social Media University
Tweet chats are scheduled meetings where like-minded individuals discuss topics on Twitter using a specific hashtag. They’re like conferences without the hotel fare, or networking events without the sweaty handshakes. In other words, they’re a fantastic addition to your social media strategy, and loads of fun. According to Maurice Rahmey of HubSpot, they’re even something of a silver bullet for B2B brands: “TweetChats are an amazing way to get a better understanding of your fans, customers, and leads while allowing you to grow your Twitter reach.” Here are some pro tips for hosting a chat that becomes a cult classic:
Read More
Popular Articles: