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The 3 Ratios Every Small Business Owner Should Use

  
  
  
business financial graphic

Measure Your Business's Health with These Financial Ratios

Large companies use defined financial ratios to analyze the health of the organization. There are dozens of established ratios that test a variety of financial domains, including the ability to pay debt, secure stockholder funding and expand services.

Do You Know What Your Customers Are Saying About You Online?

  
  
  
listen to your customers on social media

Listen In On Social Media Chatter to Maintain Your Online Reputation 

A version of this article first appeared in Chauffeur Driven magazine in April 2014. 

Slideshare: 12 Sneaky SEO Tips to Boost Your LinkedIn Profile Views

  
  
  
LinkedIn

Is Your LinkedIn Profile On Its A-Game?

When it comes to making business connections via social media, LinkedIn is king: in the third quarter of 2014, it reported 332 million users. That's a lot of potential business connections and potential job candidates. With so many opportunities to make these valuable connections, it's important that your LinkedIn profile presents your best professional face to the world. 

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Why Business Blogging Actually Matters

  
  
  
blogging for business

Think You Don't Need a Blog? Think Again. 

Overcoming Common Objections to Business Blogging

User Generated Content: How to Avoid the Backlash

  
  
  
using content from your customers

User Generated Content Can Be Great For Your Marketing...Until It Isn't

How to Protect Your Online Brand While Accepting User Content

Upsell, Cross-Sell & CRM: How They Work Together

  
  
  
Upsell to your current customers

Increase Customer Conversions, Starting With Your Existing Customers

A lot has been said about the value of cross-selling and upselling when it comes to the bottom line. It's Marketing 101. It is easier and a lot less expensive to cross-sell to existing customers than it is to find and woo new clients. In "Marketing Metrics – The Definitive Guide to Measuring Marketing Performance," written by Paul W. Farris, research has shown that it is 50 percent easier to sell to an existing client than to someone who has not bought from you before. If you get it right, you can really add value for your client and further cement the relationship.

Marketing Wins and Losses from Sunday's Big Game

  
  
  
super bowl tickets

Hits and Misses of Super Bowl XLIX

Suffering from Post-Super-Bowl-Depression-Disorder? Don’t worry--we’re tackling our favorite hits and fumbles of last night’s big matchup.

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Managing Up: Advice from Top Leaders on Managing Your Boss

  
  
  
Managing your boss

What To Do When "Managing A Team" Includes "Managing Your Boss" 

Some people are perfectly content to float through life doing just enough to get by. They are also usually the ones that don’t stand out at work and only give the amount of effort required to keep their job. These people will never move up in their careers and they seem to be OK with that. If you find it difficult to understand why anyone would be happy with mediocrity in their job then you may be the type of person that would be open to the concept of “managing up”. 

Launching a Website: Hosted CMS, HTML or Framework?

  
  
  
Decoding Web Design Terms

Determining the Best Way to Redesign Your Website

You've scoured the internet for the best solutions and terms like HTML, hosting and CMS keep popping up. So now you're asking, "What is a CMS? Is it better than a framework? How much HTML do I need to know to make a website? What is hosting and how do I know the best place to host my site?"

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5 Pretty Awful Super Bowl Commercials from Recent Years

  
  
  
Statue facepalms from watching bad super bowl commercials

Companies Spend Millions of Dollars for Prime Ad Space During the Big Game. Are These Ads the Best Their Money Could Buy?

Have you ever been to a movie that was so bad that you wanted to walk out of the theater, but stayed because you thought it’d get better? Well, that’s how we feel about some of the recent years’ Super Bowl commercials. We could’ve gone farther back in archives of commercials but some things are better left in the past.

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