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Defining Content Marketing—You Think You Know. But You Have No Idea.

  
  
  
content marketing

Content Marketing Uncovered

You’ve probably heard the phrase tossed around: “Content Marketing.” Maybe you’re familiar with it, maybe you aren’t. Maybe your company has been churning out relevant content for years. Maybe your company doesn’t have the slightest clue how to produce a blog post. Whatever your unique relationship to the idea of content marketing might be, one thing is certain: successful companies and brands use content marketing smartly, to the great advantage of both their clients and their brand’s reputation.

Becoming a Social Media Star

  
  
  
Social Media Management Made Simple

6 strategies for managing your company's social media accounts

Every job requires a specific set of tools or assets that you need to perform your job well. Being a social media manager sounds like it would be an easy job that wouldn’t require more than just creating an account on Facebook or Twitter and watching the conversations rolls in. That’s where you would be wrong.

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How to Get More Out of Networking Events

  
  
  
business blogging

Don’t Be a Networking Failure

The average person shudders at the idea of walking into a crowded room, knowing that they need to chat with and gain the contact information of, say, at least five individuals. The mere thought of the approach, breaking the ice and finding something to talk about can give even the most social among us cold feet. Unfortunately, for business owners and industry leaders, networking is among the most important and beneficial practices we can adopt. In fact, networking might be the difference between success and painstaking failure for our companies, especially in the age of social media.

Infographic: Increase Your Email Open Rates

  
  
  
Increase your email open rates with 3 easy steps.

Creating Emails That Your Audience Wants to Read

In a world dominated by social media, email still rules when it comes to digital marketing and lead generation. 

Google Boosts SEO for HTTPS Sites

  
  
  
Is your website secure enough for Google's HTTPS update?

Does your website need to adapt to Google's new algorithm?

Just when you think you’ve nailed Google’s Panda, Hummingbird and Pigeon updates and properly optimized your website content for these SEO requirements, Google has made another change.

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Infographic: The Social Media Etiquette Guide to Business

  
  
  

Are you being your best self online?

Guest Post: Jennifer Landry, Web Journalist

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4 Marketing Lessons from the ALS Ice Bucket Challenge

  
  
  
Inbound Marketing

Take a Marketing Note from the ALS Ice Bucket Challenge

If you’ve gone anywhere near a social media outlet in the past couple of weeks, you’ve undoubtedly seen your friends, their friends, countless celebrities and plenty of others participating in the “Ice Bucket Challenge” to raise money for the ALS Association, an American non-profit that helps spread awareness, increase research and improve patient care for those suffering from amyotrophic lateral sclerosis.

Marketing Conferences You Should Attend This Fall

  
  
  
Keep your skills sharp by attending a marketing conference

Continue your digital, social and SEO education at one of these industry events

In the world of marketing, especially that of online marketing, change is the only constant. With new technology arriving on the scene almost daily and new algorithms for search results continually adjusting, it can be difficult to keep up with the latest trends and greatest methodologies in this industry. So how do we keep up with the ever-changing times?

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Using Visual Content to Enhance Your Blog

  
  
  
Creating visual content helps your blog post be more readable and shareable

Online tools to create great graphics (without a graphic design degree)

Including visual imagery in your online content is a powerful tool to communicate your message. Visual images make blog posts scannable and shareable, increasing your reach online.

These Twitter Accounts Have Personality...Does Yours? (Part 2)

  
  
  
Jimmy Fallon engages his audience members online and through his Twitter account

Brands Using Twitter to Engage with Other Brands

Last week, I gave you Part 1 of our two-part Social Media Saturday special. In last week’s post, I introduced you to three brands who are using Twitter with personality and flair, connecting with their audiences on a personal level while remaining professional and promoting their brand.

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