Inbound Marketing Blog

Building Your Buyer Personas: Questions You MUST Ask

Posted by Jessica Bowers on Wed, Feb 10, 2016 @ 10:02 AM

Are you in the process of building your company's buyer personas?

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Topics: Inbound Marketing

How Can You Target Qualified Leads for Your Healthcare Company?

Posted by Jessica Bowers on Mon, Feb 8, 2016 @ 08:02 AM

As you move forward in your healthcare company’s inbound marketing efforts, targeting qualified leads becomes increasingly important.

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Topics: Inbound Marketing

3 Tips for Creating an SLA for Your Smarketing Efforts

Posted by Brittney Ervin on Fri, Feb 5, 2016 @ 07:02 AM

Looking to align your sales and marketing teams' efforts towards company growth? Then it's time to create a Service Level Agreement.  

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Topics: Inbound Marketing

How Can You Use Facebook and LinkedIn Groups to Generate Healthcare Leads?

Posted by Inbound Marketing Agents on Wed, Feb 3, 2016 @ 07:02 AM

Looking for ways to utilize Facebook and LinkedIn groups for healthcare lead gen?

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Topics: Inbound Marketing

4 Fundamentals of Inbound Marketing for Health Care

Posted by Brittney Ervin on Mon, Feb 1, 2016 @ 07:02 AM

 Inbound marketing can be a serious weapon for healthcare companies looking to attract leads and convert them into customers.

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Topics: Inbound Marketing

Facebook Finally Releases “Facebook Live” for All Users

Posted by Cameron Bartlett on Fri, Jan 29, 2016 @ 13:01 PM

Today, Facebook releases their live broadcasting feature to all iPhone users.

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Topics: Social Media

3 Easy Steps to Enabling Google Analytics' Enhanced Link Attribution

Posted by Inbound Marketing Agents on Fri, Jan 29, 2016 @ 09:01 AM

Learn how to utilize one of Google Analytics' most powerful features. 

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Topics: SEO

How Can Loyalty Programs Beef Up Your Marketing Strategy?

Posted by Inbound Marketing Agents on Wed, Jan 27, 2016 @ 07:01 AM

Loyalty programs are an easy way to show your customers you appreciate them; are you utilizing loyalty programs to delight your customers?

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Topics: Inbound Marketing

4 Ways Digital PR Can Benefit Your Business

Posted by Jenni Boyd on Mon, Jan 25, 2016 @ 17:01 PM

How can digital public relations help your business speak directly to their online audience?

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Topics: Inbound Marketing

Social Media in 2016: Big Trends Emerge in Visual Content

Posted by Cameron Bartlett on Fri, Jan 22, 2016 @ 09:01 AM

The power of using great photos and videos in your social media posts has never been greater than at the start of 2016.

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Topics: Social Media

Google Penguin FINALLY Announces an Update: What Does It Mean? (VIDEO)

Posted by Bill Faeth on Wed, Jan 20, 2016 @ 17:01 PM

Google finally announces a Penguin update, and we think it's worth some serious attention. 

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Topics: Inbound Marketing

4 Strategies to Boost Your Email Open Rates

Posted by Jessica Bowers on Mon, Jan 18, 2016 @ 04:01 AM

Tips for Increasing Engagement with Your Email Contacts

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Topics: Inbound

4 Great Social Media Trends You Might Not Be Utilizing

Posted by Jessica Bowers on Fri, Jan 15, 2016 @ 14:01 PM

Social media has produced tons of great trends in the past year; are you taking advantage?

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Topics: Social Media

9 Calls-to-Action That Can Boost Lead Generation

Posted by Brittney Ervin on Wed, Jan 13, 2016 @ 07:01 AM

Wondering how to juice up your lead generation? These CTAs can help. 

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Topics: Lead Generation

13 Productivity Tools to Help You Win in 2016

Posted by Jessica Bowers on Mon, Jan 11, 2016 @ 08:01 AM

The internet: it can either be a wasteland of distraction and lost time, or an important source for work, business growth, and connectivity.

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Topics: Inbound Marketing

5 Tips to Improve Your Company’s Facebook Page

Posted by Brittney Ervin on Fri, Jan 8, 2016 @ 07:01 AM

Is Your Facebook Page Reaching Its Potential?

As of the third quarter of 2015, Facebook had 1.55 billion active monthly users.

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Topics: Social Media

IMA’s Favorite Tools for Marketing Analytics

Posted by Brittney Ervin on Wed, Dec 30, 2015 @ 07:12 AM

Looking for Analytics Tools To Improve Your Marketing Efforts?

One of the biggest issues facing marketers, both today and in the past, is trying to produce quantifiable results for our clients and brands. The translation of our marketing efforts into visual metrics, results and revenue can help fuel our best practices, and guide us toward the replication of successful campaigns and decisions.

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Topics: Inbound Marketing

The 5 Most Important KPIs for 2016

Posted by Jessica Bowers on Mon, Dec 28, 2015 @ 07:12 AM

Are You Focusing on the Right KPIs?

We know that proving return on investment (ROI) is a tough challenge for content marketers in 2015, and it may be because we need to change our outlook on key performance indicators (KPIs).

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Topics: Inbound Marketing

6 Ideas for How to Write Intriguing Headlines

Posted by Brittney Ervin on Wed, Dec 23, 2015 @ 07:12 AM

Hit a Headline Homerun Every Time

This post was originally published in May of 2014; we have since updated it to reflect the most timely and relevant information. 

If you’re a content creator, you know how difficult it can be to churn out new and interesting content on a regular basis.

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Topics: Inbound Marketing

A Few of Our Favorite Things: 5 Amazing Tools for Web Design

Posted by Brittney Ervin on Mon, Dec 21, 2015 @ 08:12 AM

These Web Design Tools Are All-Stars

Developing your web presence can encompass a variety of things, from creating a great website to managing your social media presence.

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Topics: Design

7 Marketing Trends We're Excited for in 2016

Posted by Jessica Bowers on Wed, Dec 16, 2015 @ 08:12 AM

Marketing Predictions for the Coming Year

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Topics: Inbound Marketing

Revealed: The Psychology of Social Sharing

Posted by Jessica Bowers on Mon, Dec 14, 2015 @ 07:12 AM

What Inspires Others to Share Our Content?

Whether you’re about to ramp up your inbound marketing tactics, or you’re already deep in the thick of your content strategy, you probably know the value of users sharing the content that you produce and promote. Shared content is one of the best ways to increase brand awareness and customer engagement, but is there a science behind what drives people to share online?

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Topics: Social Media, Inbound Marketing

Top 10 Reasons You Have the Worst Landing Pages Ever

Posted by Jessica Bowers on Mon, Dec 14, 2015 @ 07:12 AM

Common Landing Page Mistakes


When landing pages fail it's not because the inbound marketer doesn't care about their future customers. Most of the time, overly enthusiastic page builders will try too hard to impress by including multiple offers, too much text or too many options for navigation. When it comes to landing pages, remember that streamlined and simple is almost always best. Here are the top 10 mistakes that can cause you to be a candidate for the worst landing pages ever. 

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Topics: Lead Gen

How to Use Instagram to Grow Your Business

Posted by Jessica Bowers on Fri, Dec 11, 2015 @ 05:12 AM

Why the photo-sharing social media platform is a great option 

It’s no secret that an increasing number of brands are jumping on social media as a way to reach their customer base - and with good reason. Facebook alone has over 1.5 billion monthly users, followed by LinkedIn with almost 400 million users, and Twitter with roughly 314 million.

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Topics: Social Media

5 of Our Favorite Blogs on Content Creation

Posted by Jessica Bowers on Wed, Dec 9, 2015 @ 05:12 AM

Our Favorite Things for Content Creation

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Topics: Inbound Marketing

A Tale of 2 Buying Personas

Posted by Bill Faeth on Mon, Dec 7, 2015 @ 05:12 AM

Why Your Retail Messaging Should Be Different for Online & In-Store Audiences

With e-commerce, online customer service, remote consulting, and social selling becoming ever more present, we’ve seen a divergence in customer mentalities.

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Topics: Inbound Marketing

7 Creative Blog Formats to Keep Your Readers Engaged

Posted by Jessica Bowers on Fri, Dec 4, 2015 @ 05:12 AM

In a blogging rut? Try one of these alternatives to the standard long-form post instead!

It could be argued that the key to any good blog is consistency. Consistent value, consistent voice, consistent output and distribution. But there’s a fine line between consistency, and just doing the same old same old. Readers online have increasingly high standards. That usually means giving them the information or entertainment that they crave, with a presentation that keeps them on their toes, and leaves them wanting more.

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Topics: Inbound Marketing

4 Tools to Boost Your Conversion Rate Optimization

Posted by Jessica Bowers on Wed, Dec 2, 2015 @ 04:12 AM

Our Favorite Things for On-Page CRO

As an agency, we are often asked about our favorite tools for the work we do on behalf of our clients. From content creation to social media engagement to website development to search engine optimization, the tools we use are a huge part of the work we do each day.

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Topics: Lead Gen

Solid SEO Strategies Require On- and Off-Page Tactics

Posted by Bill Faeth on Mon, Nov 30, 2015 @ 05:11 AM

Mastering the SEO Game

Search engines have become a core resource for individuals looking for a business, product, or service. In terms of marketing dollars, SEO remains a powerful investment for brands. Investing in organic search can yield significantly higher returns on investment than traditional outbound marketing methodologies.

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Topics: SEO

When Targeting New Clients, Start With Those You Already Have

Posted by Bill Faeth on Fri, Nov 27, 2015 @ 04:11 AM

Model Your Prospects After Your Most Profitable Clients 

This article was originally published in Chauffeur Driven Magazine. A version of this article appears below.

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Topics: Lead Gen

Keep Your Customers Happy By Saying "Thank You!"

Posted by Jessica Bowers on Wed, Nov 25, 2015 @ 04:11 AM

Four of Our Favorite Blogs on the Importance of Customer Retention

The season of thankfulness is upon us, the time for gathering around tables of food with friends and family. As a business owner, this time of year provides the perfect opportunity to show your thanks for your customers, those who keep you in business and help to put that food on your tables.

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Topics: Inbound Marketing

A Critical Marketing Component You May Be Overlooking

Posted by Jessica Bowers on Mon, Nov 23, 2015 @ 05:11 AM

Are You Hurting Your Marketing Efforts by Forgetting the User Experience?

Why does marketing exist? The easy answer is that marketing exists to help us sell our products or services. We use marketing to draw people (customers) to us. We use it to inform, educate, create awareness, attract, and delight people in a way that makes them come to us first--and hopefully repeatedly--for their specific wants or needs.

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Topics: Design

Understanding the 4 Most Common Types of Data Backup

Posted by Bill Faeth on Wed, Nov 18, 2015 @ 04:11 AM

How to Protect Your Work and Avoid Data Failure

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Topics: Inbound Marketing

How to Write Content Your Readers Will Love

Posted by Jessica Bowers on Mon, Nov 16, 2015 @ 05:11 AM

Four Tips for Curing the Content Rut

I think by now we can all admit to ourselves that good content isn’t possible without purpose. What I mean by that, is that if the content we create for customers doesn’t provide them with value, seek to teach or inform, solve a problem, answer a question, entertain or delight, then it serves no purpose for a customer.

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Topics: Inbound Marketing

4 SEO Tools We Can't Live Without

Posted by Jessica Bowers on Fri, Nov 13, 2015 @ 04:11 AM

Our Favorite Things for Conducting SEO Research

As an agency, we are often asked about our favorite tools for the work we do on behalf of our clients. From content creation to social media engagement to website development to search engine optimization, the tools we use are a huge part of the work we do each day.

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Topics: SEO

10 Genius Ways to Motivate Millennials With Marketing

Posted by Jessica Bowers on Wed, Nov 11, 2015 @ 04:11 AM

Marketing to Millennials

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Topics: Inbound Marketing

A Social Media Channel Your Company Can't Afford to Ignore

Posted by Jessica Bowers on Mon, Nov 9, 2015 @ 05:11 AM

Are You Making the Most of Your Company's LinkedIn Profile?

LinkedIn: It’s the working professional’s best social media ally, and yet a large number of people and businesses are not making the most of its serious networking and sales potential.

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Topics: Social Media

Infographic: 5 Brilliant Best Practices for Lead Nurturing

Posted by Bill Faeth on Fri, Nov 6, 2015 @ 07:11 AM

Nurture or Not So Sure?

This post originally appeared on our blog in April 2013. We've updated the post to reflect more current information. Feel free to share this infographic with your networks!

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Topics: Lead Gen

7 Marvelous Resources for Researching Trending Twitter Topics

Posted by Jessica Bowers on Wed, Nov 4, 2015 @ 07:11 AM

Taking Advantage of Twitter Trends in Your Marketing Strategies

This post originally appeared on our blog on January 29, 2014. Because Twitter changes daily, we've updated this popular post to offer the most current marvelous resources for researching trending topics. Enjoy!

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Topics: Social Media

Proving ROI Proves to be Marketers' Biggest Challenge

Posted by Bill Faeth on Mon, Nov 2, 2015 @ 04:11 AM

Do you know how to measure the value of your marketing efforts?

HubSpot’s State of Inbound 2015, the annual report compiled with info gathered from marketers and sales people around the world, was released recently. Needless to say there were quite a few points of interest.

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Topics: Inbound Marketing

LinkedIn Groups Have Changed. Will Your Marketing Change Too?

Posted by Bill Faeth on Fri, Oct 30, 2015 @ 05:10 AM

How Marketers Should Adjust to the Updated Platform 

LinkedIn Groups were introduced in 2004. At that time, there were 500,000 members. In contrast, today, LinkedIn has more than 380 million members. Needless to say, much has changed in the 11 years since Groups were created. That’s why they recently underwent a massive overhaul. As of October 14, all English-speaking members have access to the all-new LinkedIn Groups.

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Topics: Social Media

The Top 10 Do's and Don't Do's of Social Media for Business

Posted by Lindsay Tjepkema on Wed, Oct 28, 2015 @ 07:10 AM

Is Your Social Presence Cringeworthy or Commendable?

Have you ever come across a company's social media presence that seemed too personal, or too robotic? We've all seen it once or twice - or a few dozen times. All too often, these examples stand out much more than brands that are doing everything right. Here are some of the most common mistakes brands make, as well as tactics everyone should adopt:

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Topics: Social Media

12 Must-Know Marketing Trends from HubSpot's State of Inbound

Posted by Jessica Bowers on Mon, Oct 26, 2015 @ 05:10 AM

Important Takeaways from HubSpot's 2015 Industry Report 

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Topics: Inbound Marketing

How Will You ‘React’ to Facebook’s Latest Announcement?

Posted by Lindsay Tjepkema on Fri, Oct 23, 2015 @ 06:10 AM

The social media giant hopes you'll 'Like' these 'Like' alternatives. 

We’ve all been there; scrolling through Facebook when we see that a colleague’s dog is sick or a friend just lost her job. In situations like these, you may want to show your support, but hitting the “Like” button just doesn’t seem right. What’s a Facebook friend to do?

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Topics: Social Media

Twitter Tips: How to Create Value for Your Followers

Posted by Bill Faeth on Wed, Oct 21, 2015 @ 07:10 AM

Why are you using Twitter? Is it to benefit you or your followers?

Hopefully it is the latter.  If you strive to provide value, educate, and engage, then your followers will return the love as you start to build trust with them.

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Topics: Social Media

6 Critical Components of Every Inbound Marketing Strategy

Posted by Jessica Bowers on Mon, Oct 19, 2015 @ 05:10 AM

Make Inbound Marketing a Part of Your 2016 Digital Strategy

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Topics: Inbound Marketing

Social Media Monitoring in Less Than 20 Mins Per Day

Posted by Bill Faeth on Wed, Oct 14, 2015 @ 07:10 AM

Social Media Monitoring in Minutes? Yes please! 

This post was originally published July 02, 2012, but it has been so popular that we decided to update it and republish it with fresh, new information you can use today!

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Topics: Social Media

At a Loss for New Content? Use Customer Feedback

Posted by Jessica Bowers on Mon, Oct 12, 2015 @ 05:10 AM

When Developing Your Content Calendar For Your Prospects, Go Straight to The Source: Your Customers

Guest Post: Lydia Nicoll

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Topics: Inbound Marketing

5 Ways to Freshen Up Your Website in Just 10 Minutes

Posted by Bill Faeth on Wed, Oct 7, 2015 @ 07:10 AM

It can be tough to stay on top of your website. With everything else you’ve got on your to-do list, it’s easy to let site maintenance continuously slip to the bottom. Besides, there’s probably so much that needs to be done that you couldn’t possibly make a difference in the few minutes you might be able to dedicate to it now and then.

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Topics: Design

How to Improve Your Business Blog’s Performance

Posted by Lindsay Tjepkema on Mon, Oct 5, 2015 @ 06:10 AM

If you’re a marketer charged with maintaining your business’s blog, you’re likely doing your best to write, curate and post the best content you can as often as possible. But let’s face it, business blogging can be tough. It takes time and resources that are hard to find. And when your efforts don’t achieve the results you hoped for, it can be quite discouraging.  

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Topics: Inbound Marketing