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Inbound Marketing Blog

    Which Social Media Platforms Deserve Your Ad Dollars? (Part One)

    Social media can seem foreign to many business owners, and the idea of spending valuable ad dollars on any social platform can be daunting. Each social channel offers advantages to advertising with them, but in the rapidly evolving social media landscape, it’s easy to get overwhelmed with your options.

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    How to Boost Your Facebook Ad Relevancy Score

    Facebook’s primary goal is to serve its users content that they want to see: content that is relevant to their interests and user behavior. Believe it or not, Facebook actually wants your ads to succeed! Among the number of qualifying factors you can utilize to determine your ad’s trajectory, the most informative is your ad’s Relevancy Score.

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    Topics: Facebook

    To Determine Your Business’s Buyer Personas, Try A/B Testing

    Topics: Marketing, A/B Testing, buyer personas, Lead Generation, Content Marketing

    5 Alternatives to Lead Nurturing Emails

    Topics: Lead Generation, Email Marketing, Marketing

    7 Design Techniques to Boost Site & Landing Page Conversion

    Topics: Web Design, Branding, Landing Pages

    What We've Learned Using Video in Facebook Ads

    Topics: Facebook, Video

    14 Ways to Become a Better Client

    Topics: Marketing Agency

    How to Get More Online Reviews & Handle the Bad Ones

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    7 Bold Ways to Build Brand Personality

    Topics: Inbound Marketing

    11 Totally Awesome Websites To Source FREE Images

    Topics: Inbound Marketing