We’re on the cusp of a revolution. Whether you consider it a marketing revolution or a business revolution, the world is changing. The bottom line is this: businesses must adapt or die. Do I have your attention? Good. Let’s dig a little deeper into this revolution called Inbound Marketing.
What Is The Future Of Marketing?
What is the future of marketing? It is content and that is it. How de we know? Just look at how people search and, how the search engines search as well.
The future of marketing, is NOT marketing. That is, traditional “marketing”, roughly defined as “creating demand and getting people to buy your stuff”, is not the future, but the past. In the future, Marketing will be based on one thing, and one thing alone: The Golden Rule.
By now it’s no secret, inbound marketing works. Not only does it work, it works wonders. Just ask Marcus Sheridan of River Pools and Spas. If you haven’t heard his story by now you should look it up.
By Chris HELP! The opinions and views expressed within these articles are the opinions of the designated authors and do not reflect the opinions or views of Inbound Marketing Agents, LLC , any of our affiliates, associated companies or individuals.
Ahhhh yes, such a vague and vast concept. What's the next big thing in marketing? I recently finished my degree in marketing just about a year and half ago and I already feel that it's outdated, and judging where the tides were turning in the marketing field, I knew it was coming. Direct Mail marketing? Who uses stamps? Or more importantly, who has the money for print costs? Email marketing? Like we don't get flooded with enough email. Television? DVRs have allowed the viewer to fast forward through the commercials, so there's no longer a guarantee that your message is getting across. As a marketer, it's still important to focus on the basics of marketing (the 4 Ps, for example), but as a more mobile society that is more in control of the message, it's important to focus those basics towards a more sophisticated audience. Search Engine Optimization used to be king, but Google now controls the keywords and it's just as important as ever to write engaging content, and not just stuff your website with keywords. But, what's all of this content going to get us?
By Leonardo Ramirez: First a husband and a dad and then a Science Fiction author. The opinions and views expressed within these articles are the opinions of the designated authors and do not reflect the opinions or views of Inbound Marketing Agents, LLC , any of our affiliates, associated companies or individuals.