Bill Faeth - Founder

Bill FaethA former golf professional and career entrepreneur, Bill discovered inbound marketing in 2008. He quickly became a convert to techniques that allowed him to grow his business faster than ever, while reducing his marketing spend. Bill is a nationally-recognized expert on small business growth and development, entrepreneurship, and marketing.

Over the last 21 years Bill has successfully launched multiple startups in industries that include eCommerce, transportation, and even a nationwide glow-in-the-dark mini golf business.

Bill has a marketing degree from UCLA, where he played on the golf team prior to turning professional in 1992. After five years of competitive golf and his first four startups, Bill met the love of his life, Brea, and married her. Bill and Brea reside in the Nashville area with two wickedly smart daughters. I guess the apple doesn't fall from the tree? From his wife, Brea, that is. LOL!

Bill has a tremendous passion for teaching and educating small and medium-sized businesses about the art of inbound marketing, so they can compete with larger companies and budgets. He has delivered keynotes and training seminars in Niagara Falls, Boston, Miami, Atlantic City, Los Angeles, and Nashville this year, to help educate marketers and business owners about marketing best practices.

Bill's Blog

Why Are You Paying for Unqualified Leads?

Posted by Bill Faeth on Feb 20, 2013 9:18:00 AM

Stop the Madness!

For the better part of a decade, limousine companies have been paying for bogus (unqualified) leads or worse, not obtaining leads at all. "Wait a second," you may be saying. "What do you mean?"

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Topics: Social Media, Marketing, Lead Generation

What Are Landing Pages and Why Do I Need Them?

Posted by Bill Faeth on Dec 4, 2012 8:12:00 AM

Start Converting Visitors to Leads With Landing Pages

The goal of landing pages is to convince the visitor to provide you with his or her information in exchange for a high-value offer.  They are the best way to convert a person into a lead. Most small and medium-sized businesses have very few--if any--landing pages on their sites. Research has indicated that 62% of businesses using landing pages have less than 6. Even though they’re not optimally positioned to capture contacts, these companies still have to try really hard to increase their website traffic.

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Topics: Landing Pages, Lead Generation, Inbound Marketing

How to Choose Social Media Channels for Your Limo Company

Posted by Bill Faeth on Dec 3, 2012 7:39:00 AM

The Best Social Media Channels for the Limo Industry

It appears that the limousine industry is starting to get on board with social media as we see more and more companies on Twitter, Facebook, and Pinterest.  The real question is which social media channels should a limousine company be using, and why?

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Topics: Google+, Social Media, Twitter, Facebook, Pinterest, LinkedIn